Background 1.1.1 The development and history of Wal-Mart 1.1.2 The development and history of Carrefour 1.2 Definition 1.3 Objectives 2. 4Ps of Wal-Mart and Carrefour 2.1 The similarities and differences about pricing strategy 2.1.1 Wal-Mart’s pricing strategy 2.1.2 Carrefour’s pricing strategy 2.1.3 similarities and differences 2.2 The similarities and differences about placing strategy 2.2.1 Wal-Mart’s placing strategy 2.2.2 Carrefour’s placing
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Wal-Mart – Stakeholder and CSR policies Executive summary In this report I’ll try to show why Wal-Mart decision 8 years ago to develop a stakeholder management and a corporate social responsibility plan was a good decision for the company. The company realised that its image wasn’t really good in the public opinion; they were unable to communicate and reach the African-American community‚ they have a bad reputation toward women and also suffer from a lot of critics about their negative effect on
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Amber Ellis English 111 Leslie Bolser November 6‚ 2011 Is Wal-Mart smothering small town America? As of 1994‚ Wal-Mart had 2‚504 stores across the U.S. and was expected to open 125 more that year (Ortega 205). Wal-Mart stores do over $67 billion dollars in annual sales (Norman 207). Everywhere there is evidence of new establishments being built. It seems that cities are now reaching out further and small towns growing up overnight. Some call
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Wal-Mart‚ the big giant‚ the place where a lot of people usually do their shopping for the low prices and the variety of products was founded by Sam Walton. Walton was an entrepreneur with an innovative vision‚ started his own company and made it into the leader in discount retailing that it is today. In fact‚ Wal-Mart is considered to be the biggest company in the U.S. and it has stores worldwide. According to PBS‚ "Wal-Mart employs more people than any other company in the United States outside
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and External Factors of Wal-MartIn 1962‚ Sam Walton opened the first Wal-Mart store and the retailing giant has been rising to success ever since. Various factors have played an integral role in the success of Wal-Mart‚ but without the strong execution of the four functions of management‚ Wal-Mart would have failed like many others. This paper will discuss in detail the how internal and external factors affect the four functions of management. GlobalizationIn 1993 Wal-Mart formed their International
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impact of Wal-Mart on the local economy” Article Summary “The impact of Wal-Mart on the local economy” is an article based in a film released in 2005 called Wal-Mart: The High Cost of Low Prices. This article summarizes how Wal-Mart poor employment practices affect the local economy many ways in the United States with a great amount of controversy. According to statistics a typical Wal-Mart store hires anywhere from 150 to 350 new people but is estimated that more than half of Wal-Mart’s employees
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Wal-Mart: An Epic Idea “Save Money‚ Live Better.” A greeter welcomes you into the phenomenal discount store we Americans call Wal-Mart. A one stop shop for just about anything and everything you need‚ Wal-Mart is a major investment to America: 1) Wal-Mart is one of Americas most leading discount stores 2) Wal-Mart employs many people 3) Wal-Mart sells its products for a lower price‚ making it more favorable to consumers. In 1962‚ the first Wal-Mart was founded in Rogers‚ Arkansas. Its growth and
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Fortune 500 category. (Management.Fortune) WAL-MARTS HISTORY According the Fortune 500‚ 2013 list Wal-Mart holds the number ranking. In 2012‚ Wal-Mart was ranking number 2. Wal-Mart is a well-known company that was established in 1962 by Sam Walton the Rogers‚ Arkansas. Wal-Mart’s mission was to offer great customer service along with low prices. In the 1980’s Wal-Mart created many mile stones. In the 1980’s Wal-Mart open their first Sam Club‚ the first Wal-Mart Super center was opened‚ they reached
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The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
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There are two activist campaigns: Working Families for Wal-Mart and Wal-Mart Watch. Working Families for Wal-Mart frames supporters as average families pursuing the American Dream while opponents such as Wal-Mart Watch are portrayed as out-of-touch elitists (Massengill‚2013‚ 49). In comparison to the Homestead Mill‚ Wal-Mart is a huge corporation with thousands of employees. The union workers would relate to people who are a part of Wal-Mart Watch‚ who portray the corporation as “driving local stores
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