Chapter 1 Marketing: Managing Profitable Customer Relationships GENERAL CONTENT: Multiple-Choice Questions 1. Central to any definition of marketing is _____. a. demand management b. transactions c. customer relationships d. making a sale e. making a profit (Answer: c; p. 5; Easy) 2. All of the following are accurate descriptions of modern marketing today‚ except which one? a. Marketing is creation of value for customers. b. Marketing is customer satisfaction at a profit
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Steps in Identifying Stakeholders Identifying all of a firm’s stakeholders can be a daunting task. In fact‚ as we will note again shortly‚ a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. To simplify the process‚ we suggest that you start by identifying groups that fall into one of four categories: organizational‚ capital market‚ product market‚ and social. Let’s take a closer look at
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Throughout the country‚ Walmarts of every shape and size‚ dominate the landscape. They exist in every environment‚ from small town to major metropolitan areas‚ and almost everyone has found themselves in one of the stores at one point in their life. Not only does Walmart have a strong grip in America‚ but the company has also taken hold in many other countries such as Germany‚ Honduras‚ and China. In these countries‚ the working environment of the workers is much different from what we see in our
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Before analyzing Wal-Mart ’s corporate strategy‚ it is important to decide what business it is in. For example‚ if Wal-Mart is in the business of selling consumer goods such as TV ’s‚ sheets‚ clothes‚ etc then it is pursuing a concentric strategy by entering the food business. However‚ this changes depending on how you analyze what business Wal-Mart is in. Wal-Mart is in the business of selling everything customers need in their everyday lives. This includes the consumer goods listed above as
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Scenario: Tim and Bob are architectures working for Glaxo Company. Sven is their manager. Glaxo Company is involved in the design of new office buildings. Tim and Bob are currently working on the design of a new building; the duration of the project is six months. Despite the amount of time that they spend together on the project they are two very different people and spend very little time outside of the workplace together. Tim is a pedantic perfectionist‚ he is all about putting 110% effort
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assalamualaikum‚ One of the common challenges faced by Malaysian multinational company is cultural diversity. Culture is the learned‚ shared way of doing things in a particular society. It is the way‚ for example in which its member eat‚ dress‚ greet and treat one another‚ teach their children‚ solve everyday problems‚ and so on ( Schermerhorn‚ Hunt‚ Osborn 2003). Cultural diversity in workplace refers to the range of differences between individuals in an organization. It affects the way in
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Competitive Strategies and Government Policies Paper on Wal-Mart ECO/365 University of Phoenix Week 5‚ Learning Team Assignment March 18‚ 2013 Management has recognized the effect of changes in the real-world competitive environment and government policies on other industries and anticipates similar events occurring in their industry‚ so they ask you for a report considering the following points. Write 1‚400 – 1‚750-word paper of no more than in which you describe how each of the following
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premeditated attempts to control conduct. Wal-Marts organizational structure consists of a divisional structure. A divisional structure has three different categories in which are product structure‚ market structure‚ and geographic structure. Wal-Mart falls under market structure. This is where groups function by types of customers so that each division contains the functions it needs to service a specific segment of the market (p.514‚ George‚ Jones). For example Wal-Mart offers vision‚ pharmacy‚ haircuts
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ready-to-eat meals and have deli services available for consumers. Competitive pressures are increasing in the industry with the potential entry of Wal-Mart and new delivery methods such as the internet. 2. grocery store industry witnessed a lot of changes. Competitive pressures in the industry are increasing and several new competitors including wal-mart are entering the market. New methods of delivery such as the interned are making it difficult and challenging for traditional based stores to comply
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Wal-Mart Mission‚ vision‚ goals‚ and objective Since it’s beginning in 1962 by Sam Walton ‚ Wal-Mart has always been a company that has presented the image that they will go the extra mile for customer satisfaction. Wal-Mart has overcome difficult times by using many different tactics enabling them to grow and expand in times when most companies experienced hard times. Their Strategic Management is superb but even in their success the question that arises is: Are Wal-Mart’s stated Mission
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