will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
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channel and value-based pricing. SITUATION ANALYSIS INDUSTRY ANALYSIS Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. SALES ANALYSIS Burger Machine currently ranks 4th in the
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A&P Analysis This short story takes place in 1961‚ in a small New England grocery store. Sammy‚ the narrator is a unique store clerk who is utterly fascinated by a group of girls who visit the store. The girls come right off the beach in their bathing suits to give Sammy a distraction for the day. He uses the word “sheep” to describe the store regulars‚ as they seem to follow one another in their actions and reactions. “The sheep pushing their carts down the aisle the girls were walking against
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STYLISTIC ANALYSIS William Somerset Maugham «THE ESCAPE» William Somerset Maugham is one of the best known English writers of the 20th century. The trend he belongs to is realism with slight ifluence of expressionism. A novelist‚ a dramatist‚ and a short-story writer‚ he gained an outstanding reputation with his prominent books “Of Human Bondage”‚ “The Moon and Sixpence”‚ and “The Razor’s Edge”. The observer of the first decades of the 20th century‚ Maugham is deeply critical of the morals
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agreed with the ideas of romanticism that came from writers such as Jack London and Henry David Thoreau. Chris set off to go be with nature and to go find his own inner feelings‚ which embodies the definition of a romantic. McCandless was never one to live by the government’s standard way of living throughout the book. Chris truly showed he was a romantic when‚ “in a gesture that would have done both Thoreau and Tolstoy proud‚ he arranged all his paper currency in a pile on the sand-a pathetic little
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Film Analysis The viewing of films is important in today’s society because audiences are able to see life events acted out in front of them. This provides the viewers with a greater understanding and knowledge of the historical events that occurred and delivers a clearer image of the message trying to be conveyed. The film Milk is an adaptation of real events that occurred on the streets of San Francisco during the nineteen seventies. It focuses on how homosexuals were threatened by politics
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Principles learnt (for example‚ number and understanding of principles referred to‚ their influence on the structure of this paper‚ number and correct citations of references‚ use of appropriate jargon) Application of principles. That is‚ the analysis and evaluation of the example problem based on the principles‚ including the final recommendations and their justification /4 /8 How well the example problem was described‚ including the extent and depth of information (including the data) about it that was accessed
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Rhetorical Analysis: President Ronald Reagan ’s Farwell Address Rhetorical Analysis: Reagan ’s Farwell Address Ronald Reagan ’s Farewell Address was an amazing example of conveying the fundamentals for freedom through an emotional and visual lesson. It is no wonder that the president known as the "great communicator" was successful in painting for us a picture of who we were‚ past and present‚ and the improvements in the areas of strength‚ security‚ and
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Micro analysis: • Film: Blade • Year: 1998 • Director: Stephen Norrington In this micro analysis I will be analysing the film Blade which was produced in 1998 and directed by Stephen Norrington. The micro elements I am going to focus on are Mise-en-scene and cinematography. I will be analysing everything in the scene including props‚ costumes‚ facial expressions‚ gestures‚ setting‚ codes-framing to determine how it creates meaning. In cinematography I will focus on the camera
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era of the Mexican War‚ was corrupt‚ weak‚ and abused its powers. Thoreau had strong feelings toward the abolition of slavery‚ and he also felt that the Mexican War was an unjust conflict. He believed that individuals should stand up and take action against the group that promotes their own selfish interests at the expense of morality‚ ethics‚ and individual rights; otherwise known as the government. Throughout his essay‚ Thoreau talks about how the government is corrupt‚ weak‚ and they abuse their
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