Marketing Myopia Part A. Basics Concepts and Ideas 1. Near sighted (myopic) view of marketing that focuses on products rather that customers’ needs and wants results in company’s failure to adjust to changes in the market and leads to business’ decline 2. Too narrow definition of the market prevents companies from foreseeing threats from substitution and put them at risk of obsolescence 3. Success of a company depends on human organization and leadership. Part B. Implications
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Framework for financial reporting: trying to make a new standard (or framework) for the reporting of assets and liabilities‚ changing from historical cost to a fair market value. However‚ hard to agree on what fair value is. Can be exit price (how much you would sell the asset/settle the liability) or entry value (cost of replacing). ! ! Good judgments: We are unconsciously biased which can hurt auditing. Affected by first impression‚ taking the easy route‚ believing what we are told and
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PROJECT IN PHILTOUR REGION IV-B History of Region IV-B (MIMAROPA) Executive Order No. 103‚ dated May 17‚ 2002‚ divided Region IV (Southern Tagalog) into Region IV-A (CALABARZON) and Region IV-B (MIMAROPA). President Gloria Macapagal-Arroyo issued Executive Order 103 on May 17‚ 2002 which subdivided the Southern Tagalog provinces which comprised Region IV into two regions – Regions IV- A and IV-B‚ to promote efficiency in the government‚ accelerate social and economic development and improve
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Power Play Introduction When you have to apply an important strategy where others may have different agenda leadership skills and emotional intelligence not enough to success‚ but you need a power. So you should improve your ability to build and exercise the power. By studying powerful people‚ mining social science’s understanding of human behavior and practicing. Be Familiar With Power Mangers are differ in the primary motivation to success. Some managers were motivated
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JOURNALS 2nd Semester Week 19 #11. Research one of the battles during the Indian Wars with the Americans during the late 1800s. Create an annotated bibliography of two images and two written sources you would use if you were going to give a presentation. Each annotation will include 2-3 sentences about how the source would be used and why it is important. Must use MLA citation of your sources. Refer to page 457 in your text for reference. All references must come from different sources; Wikipedia
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appraisal process of pharmaceutical product managers in Canada: an empirical study Pengarang: Katsanis‚ Lea Prevel; Pitta‚ Dennis A. Info publikasi: The Journal of Product and Brand Management 8. 6 (1999): 463-493. Link dokumen ProQuest Abstrak: This paper examines the way in which the performance of the pharmaceutical product manager is evaluated. The article attempts to provide a picture of the principal functions on which the Canadian pharmaceutical product manager is evaluated‚ as well as of performance
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Mending wall A stone wall separates the speaker’s property from his neighbor’s. In spring‚ the two meet to walk the wall and jointly make repairs. The speaker sees no reason for the wall to be kept—there are no cows to be contained‚ just apple and pine trees. He does not believe in walls for the sake of walls. The neighbor resorts to an old adage: “Good fences make good neighbors.” The speaker remains unconvinced and mischievously presses the neighbor to look beyond the old-fashioned
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Robert Frost’s poem "The Mending Wall" may not seem to be a poem with a lot of meaning but if readers take time to listen to what the author has to say they will discover that it is talking about the basic relationships between people. The author is focusing on an inanimate object that separated two individuals even though it is nothing more than a little stone wall in the middle of a field. Something there is that doesn’t love a wall‚ That sends the frozen-ground swell under it‚ And spills
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Mending Wall How does Robert Frost create contrasting attitudes in this poem? In “ Mending Wall” Robert Frost and the neighbor have contrasting attitudes about barriers that separate people. Frost starts out by trying to find reasons why the stacked stone wall has fallen. He explains that maybe nature knocked the wall down. In the freezing weather the ground bulges and knocks the walls over. Sometimes hunters move the wall to scare “the rabbit out of hiding.” The narrator says no one sees them
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Gabion retaining wall is form containers filled with stone. It provides a visual method for retaining earth or controlling soil erosion. As a method for retaining earth‚ gabion baskets are stacked atop one another to form retaining walls‚ culvert headwalls or bridge abutments. Erosion control uses involve laying baskets or mattresses side-by-side on the ground to develop channel lining‚ bank protection‚ weirs and drop structures. Gabion structures is semi permeable thus is also commonly used in
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