MKTG 116-111 ASSIGNMENT #1: FOUR P’S OF MARKETING Teacher: Pro. James Student name: Liem Bui Student number: 300818626 Date: 30 January 2015 Contents Back ground: 2 Product brand name and the description 2 Pricing strategy 3 The place to sell the products. 3 Promotion 3 Bibliography 4 Back ground: Frito Lay Canada is a member of PepsiCo Incorporation‚ the company is the largest snack food manufacturer in Canada with six plants across the country. There are about 50 thousand employees of the
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food and health care (“Saving people money” para.14). The United Food and Commercial Workers union has established the Organization United for Respect at Wal-Mart (OUR Walmart) to lobby the retail giant for better wages and working conditions. By early 2012 thousands of employees in thirty states had joined the organization. 2011 Walmart established @walmartlabs‚ a hub for developing social‚ mobile and global platforms (Kuhlken
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aaa 9/25/2012 Sociology 300 Professor P.Zisk Is Walmart good for American? Frontline offers two harshly contrasting images: one of Circleville‚ Ohio‚ where the local TV manufacturing plant has closed down; the other -- a sea of high rises in the South China‚ Shenzhen. For Wal-Mart‚ China has become the cheapest‚ most reliable production platform in the world‚ the source of up to $25 billion in annual imports that help the company deliver everyday low prices to 100 million customers a week
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Teamwork at Wal-Mart It is essential to have teamwork within a company. Companies who have embraced the concept of teamwork have reported increased performance in work production‚ problem solving and it has stimulated new growth. This group project approach has improved employee morale and increased input when managed correctly. The benefits of teamwork can make a positive effect in the company that incorporates this type of teamwork approach. As each new project is started‚ a new team
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SWOT Analysis Wal-Mart Strengths Wal-Mart is a powerful retail brand. It has a reputation for value for money‚ convenience and a wide range of products all in one store. Wal-Mart has grown substantially over recent years‚ and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). The company has a core competence involving its use of information technology to support its international logistics system. For example‚ it can see how individual
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Introduction Wal-Mart Stores‚ Inc. is an American public corporation that runs a chain of large‚ discount department stores. It was founded by Sam Walton in 1962. On July 2‚ the first Wal-Mart Discount City store was opened in Rogers‚ Arkansas. Within five years‚ the company expanded to 24 stores across Arkansas and reached $12.6 million in sales. Now‚ Wal-Mart is becoming one of the most famous grocery stores in the world. The function of business Wal-Mart can be categorized in three Subsidiaries
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In today’s world‚ Nike and Wal-Mart are two big corporations that play a vital role in many lives. They both started from humble beginnings and have become a big phenomenon not only in the United States‚ but globally as well. Through what I would call very smart business concepts both have been able to grow exponentially over the past few decades. Wal-Mart has been able to pretty much dominate retail while Nike has been able to pop up first in peoples mind when it comes to sports apparel. Wal-Mart’s
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Nov. 14‚ 2005In mid-October‚ Wal-Mart announced that a University of Arkansas study showed the use of RFID to track cases of products in Wal-Mart stores led to a 16 percent reduction of out-of-stock products and faster shelf replenishment of those items over items tracked via bar codes at the case level (see EPC Reduces Out of Stocks at Wal-Mart). An 18-page research paper based on the study was published‚ entitled "Does RFID Reduce Out-of-Stocks? A Preliminary Analysis." The paper describes
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driving the speed limit. That “norm violation‚” I do daily and get all kinds of reactions‚ adds entertainment to the fun of driving. Anyways‚ I chose to go to a Walmart which I don’t normally go to‚ and stood in line backwards. My three different trips to Walmart resulted in strange behavior from the audience. During my first encounter in Walmart I approached a long line of customers. My plan was to be facing the customer behind me so I could see their initial reaction. As I walked up I slowly turned
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