Assessment Criteria and Marking Standards 19 Assessment Offences 21 Learning Resources 23 9.1. Library 9.2. Other Resources 27. Module Evaluation 28. Report on Last Delivery of Module 1. Key Information Module/Unit title: Retail Marketing Module Leader: Tim Froggett LAB 322‚ Cambridge Campus Email: tim.froggett@anglia.ac.uk Tel: 0845 1962 Every module has a Module Definition Form (MDF) which is the officially validated record of the module. You can access
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advantage. The retail industry collects huge amounts of data on sales‚ customer buying history‚ goods transportation‚ consumption‚ and service. With increased availability and ease of use of modern computing technology and e-commerce‚ the availability and popularity of such businesses has grown rapidly. Many retail stores have websites where customers can make online purchases. These factors have resulted in increase in the quantity of the data collected. For this reason‚ the retail industry is a
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Ronald Beach November 26‚ 2011 Hello‚ Wal-Mart? It is very common for everyone that lives in a small town to get all their groceries at Wal-Mart. During the last 50 years of creation‚ from a small town on Arkansas‚ Wal-Mart became the biggest retail company of the world. At this time‚ this company is one of the major employers of the world and has more than 4‚000 stores just in America. It is very difficult for a small business to compete with this company. Now before going forward‚ it is very
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RO TLE D U GE Journal of Information Technology (2000) 15‚ 281–288 An ERP implementation case study from a knowledge transfer perspective Z OONKY L EE AND JINYOUL LE E Department of Management‚ College of Business Administration‚ University of Nebraska-Lincoln‚ Lincoln‚ NE 68588–0491‚ USA r & Fr ci s G an An enterprise resource planning (ERP) application is an enterprise-wide package that tightly integrates all necessary business functions into a single system with a shared
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ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
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Coca - India Case study Lakeesha Customer Inserts His/her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name April 11‚ 2013. Introduction Coca-Cola is the leading brand of the world in soft drink category. It was founded by a pharmacist in Georgia known by the name of John Pemberton. He used to sell a potion for physical as well as mental disorders. However‚ the potion soon turned into world’s largest selling brand after carbonated
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RURAL RETAIL: AN EMERGING CONCEPT OF RETAILING By: Ms. Sweta Sharma (Assistant professor) Vidya Bhawan College for engineering and technology ABSTRACT The word retail has a very small meaning‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic‚ it simply means that it is progressive in nature‚ it keeps on changing itself with the emerging trends
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Carder Higinbotham Case analysis of the Coca-Cola India Crisis 1. What are the key problems that Gupta should focus on in the short term and in the long term? In looking at the situation‚ hindsight is always 20/20. Gupta would have benefited from the eight steps of crisis management. Step 1: Get control of the situation. Gupta needed to define the real problem‚ use reliable information‚ and a measurable communication objective for handling it. Step 2: Gather as much information as
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FDI in retail will benefit consumer‚ create opportunities: US Washington‚ Dec 8‚ 2012 (IANS) The US government and corporate America alike have welcomed the Indian parliament’s approval of foreign direct investment in multi-brand retail‚ saying it would spur investment in infrastructure and benefit the consumer. "We believe direct foreign investment in retail will grow markets in India as it has in China‚ Brazil‚ and many other developing economies‚" State Department spokesman Mark Toner
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In 2009 President Obama said to the nation’s students‚ “Maybe you could be a mayor or a Senator or a Supreme Court Justice‚ but you might not know that until you join student government or the debate team”(Obama 2009). One of the most pressing issues in America is the decreasing academic performance of urban schools. Students in urban schools are not achieving as much as their suburban counterparts and educators have very few ways to motivate students to do better. While there are many issues
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