effective customer service with three different customers. Scenario 1: A customer has emailed me regarding a visit to the centre regarding a visit to the centre. He has an 11 year old daughter who is in a wheelchair and would like you to phone him regarding his stay‚ access to the centre and any other features that may be relevant. Scenario 2: I am a customer service manager at Trafford centre and I have just received a phone call informing you that there is a displeased customer at the customer service
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of an off-price retailer? Individual Work (35 points) The following assignment allows you to analyze the Mall of America. You will have the opportunity to develop strategies designed to assist the Mall of America in acquiring new customers. Please read the "Mall of America Shopping and a Whole Lot More" case study (pages 313-315). After reading the case‚ please answer the following questions: 1. Why has the Mall of America been such a marketing success so far? 2. What specific
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organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list. Organisation type | Name of organisation | Description of products and services | Commercial organisation | Cleaning firms | Cleaning company offering cleaning services. This company
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meal. 1. Explain how adjusting the customer service level could improve a marketing mix. Illustrate. Basically the marketing mix is the 4 P’s‚ place‚ price‚ production (product) and promotion but without customer service or the customer‚ focusing on those 4 P’s is pointless. Knowing the needs and wants of your consumers‚ is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your
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components of the balanced scorecard. b) What were the key measures that were most useful and why were such measures useful? o Customer service lead time (customer perspective) o Customer service productivity (Learning & Growth perspective) Technical customers require efficient and excellent service delivery. Increasing technical support and improving customer satisfaction are very important for Sentra to maintain their growth of business and achieve their financial goals. Therefore the Company
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meeting their customers’ expectations in the area of customer satisfaction. Starbucks has to come up with an action plan to address this issue‚ considering its significant correlation and impact to sales and profitability. SITUATION ANALYSIS Company Starbucks is acclaimed for its superior value proposition in the early 1990’s by creating an experience around the consumption of coffee‚ a ‘third place’. The brand is positioned to offer the highest quality coffee‚ close customer intimacy‚ and
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many positive and negative customer service experiences. Customer service (ch.1 pg. 6) can be defined as “The ability of knowledgeable‚ capable‚ and enthusiastic employees to deliver products and services to their internal and external customers in a matter that satisfies identified and unidentified needs.” In other words‚ it is the ability of a company and its employees to supply their customers’ wants and needs. Some organizations have well developed customer services departments‚ while other are
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analyse the data and material presented to make recommendations for changing the customer service processes and culture. Specifically‚ you are required to: • identify Brad’s major customers • prepare a customer service policy for Brad’s business • prepare a standard for handling complaints • prepare a work instruction for handling a complaint • give an example of how you would change an element of the customer service system in response to the complaint about the quality of the meals • outline
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Master of Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by physical evidence in services? Give examples. (5 marks) b. Write a note on service development. (5 marks) Q.2 a. Briefly explain the terms “customer expectation” and “customer perception”. (6 marks) b. What are the different bases for
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Customer Service in Business Today Jennifer Thayer Everest Online July 19‚ 2013 Customer service in today’s business environment is offering customers products and services that will perform the way that they are promised to perform. It also means that a business can personalize the way
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