CFVG VIETNAM‚ MBA PROGRAM- 21st INTAKE CASE STUDY MARKETING ASSIGNMENT Hanoi‚ November 11st‚ 2012 WAL-MART OUTLINE I. ANALYSIS FRAMEWORK 1. Strategic Business Units (SBUs) identification 2. Determination of the specific market for SBU 3. Time selection for this SBU’s market. II. COMPETITIVE POSITION AND MARKET POTENTIAL ANALYSIS 1. Competitive scope 2. Competition intensity evaluation 3. Wal-Mart competitive position and market potential evaluation. III. WAL-MART DEVELOPMENT RECOMMENDATIONS
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including Lincoln Electric and Southwest Airlines. Other companies with famous cultures are IBM‚ Hewlett-Packard‚ Goldman Sachs‚ and Starbucks. Companies with infamous cultures that are now out of business were Enron and Arthur Anderson. Consider the case of Wal-Mart‚ one of the most famous organizational cultures of all time. Wal-Mart created its organizational culture around the image of its founder‚ Sam Walton‚ a small town merchant who became an American tycoon. Sam Walton opened his first Walton’s
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Wal-Mart/Vlasic Case Study Erik Yannuzzi Supply chain management and logistics play a huge role in the way that Wal-Mart conducts it’s business. Wal-Mart does not accept orders that are late or out of stocks in their stores. That may sound unreasonable but Wal-Mart provides it’s suppliers with powerful tools to ensure that these things do not occur. Wal-Mart has established a database called Retail Link that it’s suppliers can gain access to and view real-time sales data that is linked to
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References: 2) Bentham‚ J.‚ & Stuart Mill‚ M. (1789). Utilitarianism. Retrieved from http://www.philosophypages.com/hy/5q.htm 3) Carroll‚ A.‚ & Buchholtz‚ A 4) CBS. (2012‚ Oct 10). Walmart worker strikes spread across the country. CBS news. Retrieved from http://www.cbsnews.com/8301-505125_162-57530082/walmart-worker-strikes-spread-across-the-country/ 5) Duke‚ M 6) Frederick‚ R. (1999). A companion to business ethics. (1st ed.‚ Vol. 01‚ pp. 145-146). Malden : Blackwell publishers. 7) Goudreau
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Case Study:Wal-Mart and Bharti Transforming Retail in India Executive Summary This paper is an analysis and evaluation of Wal-Mart and the future venture into the retailsector of India. The challenges that Wal-Mart needs to resolve to become successful range fromthe cultural differences to problems with supply chain management in India. The analysis belowidentifies the challenges of many factors dealing with the Wal-Mart‚ Bharti and the Indian retailsector. These factors for Wal-Mart would deal
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Walmart in China Introduction Walmart‚ founded by Sam Walton in 1962‚ is the largest retail company in the world. The low cost strategy and hence the “Every Day Low Prices” (EDLP) strategy allowed Walmart to outperform competitors in the US. Besides having stores in the US‚ Walmart has also expanded its market worldwide. Walmart’s entry into China was not surprising‚ given its population and growth potential. Nevertheless‚ Walmart China had been struggling with its sales volume. It was only ranked
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Evaluating CSR of Walmart Walmart founded by Sam Walton in 1962 is a multinational retail corporation‚ with the opening of the first Walmart discount store in Rogers‚ Arkansas (US). As the nation’s largest retailer and second largest corporation‚ Walmart has the significant influences on the retail world. It offers to its customers a one-stop shopping experience because it has a full offering of groceries and general merchandise in a single store. Now Walmart consists of over 110‚000 stores and
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my exploratory essay I made some discoveries. I learned that the corporation Walmart employs one percent of the American workforce. It is the largest employer in the United States. This means that most everyone is going to know someone who works for Walmart if they aren’t the ones working there themselves. Since so many people have close ties to this large group of employees‚ word of their treatment spreads quickly. Walmart holds the reputation of not treating their employees the best and not paying
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India. ow to win Chinese Consumers: Competetive strategy of Wal-Mart in China Founded by Sam Walton‚ the first Wal-Mart store opened in Rogers‚ Arkansas‚ in 1962. Seventeen years later‚ annual sales topped $1 billion. By the end of January 2002‚ WalMart Stores‚ Inc. (Wal-Mart)‚ was the world’s largest retailer‚ with $218 billion in sales.Wal-Mart’s winning strategy in the U.S. was based on selling branded products at low cost. Each week‚ about 100 million customers visited a Wal-Mart store somewhere
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RFID in Walmart Submitted By: Kritika Goyal (22) & Molshri Bhati (61) INTRODUCTION: In June 2003 Wal-Mart first announced its plan to implement RFID technology in its supply chain by January 2005; this caught many of the suppliers unawares. Though the plans envisaged compliance from the top 100 suppliers‚ around 129 suppliers jumped into the fray‚ afraid of being left behind in the race. RFID technology was invented in 1969 and patented in 1973; after thirty long years WalMart has demanded
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