bottom line. So‚ how do you make your marketing campaign “viral”? How do you get 2 million people to register to your company website? Let’s look at one of the largest luxury car brands to learn how. One of the first viral marketing campaigns that came to mind for this assignment was the BMW short films. The BMW short films were launched in 2002 as part of a large BMW marketing campaign. BMW‚ the “Ultimate Driving Machine” became the ultimate interactive marketing campaign through BMW Films. Traditionally
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1. Industry Analysis a) Brief overview of Wal-mart stores Wal-Mart Stores‚ Inc. is both a domestic enterprise‚ as well as a national discount retailer. They operate retail stores domestically in the US and various international markets. Wal-Mart operates on an "Every Day Low Price" philosophy because they are able to maintain their low price structure through complete expense control. With this philosophy they have proven to be extremely profitable domestically. Their primary task is buying from
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WAL-MART Group Report Submitted To: Jian Guan MGT802 Ryerson University April 2‚ 2008 Submitted By: Lalit Kalra Miri Kwun Galant Lee Muruhendran Mahendran Jani Theiventhiran TABLE OF CONTENTS Introduction 3 Wal-Mart and Wages 4 - 7 - Basic Facts - Ethical Issues - Alternatives - Recommendations Wal-Mart and Gender Discrimination 7 - 10 - Basic Facts - Ethical Issues - Alternatives - Recommendations
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from the marketing and financial communities. The company won multiple awards for their marketing practices and branding campaigns‚ as well as their ability to process applications with patented 30 second approval rating system. As a result of online direct marketing efforts and co-branding initiatives‚ NextCard increased the number of consumer accounts from 40‚000 in 1998 to 708‚000 accounts in 2000. During the dot.com period‚ internet companies routinely spent more on sales and marketing than they
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References: Kotler & Armstrong (2012) Principles of Marketing 14th edition Damsma & Mevissen (2010) Research Methods for Business Students The Hague University of Applied Sciences‚ Academy of Marketing & Commerce (2012-2013) IP2 Syllabus Royal Brands Website
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Liz Chen Marketing Strategy from 1970-1999 Marketing Strategy: 1. The Early Years 1976- 1980 • By the end of 1970’s Apple had a staff of computer programmers and designers and a production line. After Apple II they introduced Apple III in May‚ 1980. The main competitors for Apple were IBM and Microsoft competing for market share. In 1984 Apple launched Macintosh which was initially sold well but the follow up sales were not strong. The computer industry destiny changed when the Laser
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Marketing the Concept Marketing was tough. To get into 50 cities‚ the company originally paid online restaurant reviewers for links to its website‚ but the strategy was costing $1 million a month for $100‚000 in revenue. {11} Management changes followed‚ and the company
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Bibliography: - Solomon;Marshall.Stuart (2009). Marketing- Real People Real Decisons. Essex: Pearson Education. 282 -313
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Case objective There have been many reputated companies which have tried to prove their marks in the Mobile industry. Some failed‚ some remained neutral and few came and prove them above all. Among these few the most noticeable and prominent one is the Micromax. Originally started dealing in rural areas ‚ it now ranks second in the India and 10th worldwide. It entered the Indian market on March 2008 and at that time‚ Nokia‚ Samsung‚ Motorola were the only brands that people knew. Now Micromax has
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Linda McLaughlin is the marketing director for Northern University Intercollegiate Athletics and is facing the challenge to build a marketing plan with the target to increase the number of fans watching the university football games. Northern University has a stadium with more than 30000 seats. Due to a NCAA requirement the university is required to fill this big stadium with an average of 17000 paid viewers. During the last 2 years the average number of viewers has dropped below 10000. Reasons
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