GLOBALIZATION OF WALMART Walmart in the Indian Market Introduction to International Business November 11‚ 2012 BRYSON CONAWAY ELIZABETH DENNIS ALYSSA DUNGANS WILL KERDOLFF BRIAN GROVER NADIA WONG ABSTRACT This research looks at the challenges and possible solutions of globalizing a large-scale retail company. It considers the foreign investment strategies of the retail titan Walmart‚ how it has succeeded in 27 countries and how it plans to succeed in India as well. First is an
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Walmart A Brief History In 1962 Sam Walton open his first Wal-Mart in Rogers‚ Arkansas. His low price approach to retail soon became a model that all Wal-Mart stores would follow. "Sell brand merchandise at low prices." By the 1980’s Wal-Mart had over 300 stores and had accumulated over 1 billion dollars in sales. USP OF WalMart Stores Wide variety‚ Low prices Other features Efficient supply chain network Central buying & Promotion Distribution Warehouse Cooperative
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’Walmart-ization’ Wal-Mart operates as a distributor‚ and retailer of consumer goods. Wal-Mart’s history is one of innovation‚ leadership and success. It started with a single store in Rogers‚ Arkansas in 1962 and has grown to what is now the world’s largest - and arguably‚ the most emulated - retailer. Some researchers refer to Wal-Mart as the industry trendsetter. 1.4 million Employees worldwide‚ Wal-Mart’s workforce is now larger than that of GM‚ Ford‚ GE‚ and IBM combined. Wal-Mart has enormously
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data identifying a small number of stores (54‚ as of 2005) that closed. We return to this issue in some of our robustness analyses. This data set also indicated some store relocations within counties‚ which are treated as continuing stores because WalMart replaced smaller‚ older stores with larger ones in nearby locations. 21 The measurement error corresponding to stores opening in January through early March of the previous year is less important in the IV estimation than in OLS estimation‚ because
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WALMART Wal-Mart Stores‚ Inc. branded as Walmart since 2008 and Wal-Mart before then‚ is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world’s 18th largest public corporation‚ according to the Forbes Global 2010 list‚ and the largest public corporation when ranked by revenue. It is also the biggest pvt. employer in the world with over 2 million employees‚ and is the largest company in the world. The company
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Steam Boat Springs‚ CO 1. + reputation 2. + supplier to WalMart 3. – community identity Employees 1. 1 M Associates 2. Sam Walton‚ CEO 3. Brenda Lockhart 1. + job 2. – legacy 3. + job (WalMart spokes person) Consumers 1. 100M+ shoppers per week 2. Consumers of local merchants 1. + low prices 2. – selection ‚ choice‚ support of locals Owners 1. The Walton Family 2. WalMart Shareholders 3. Board of Directors of WalMart 1. – Reputation‚ money 2. -/+ Dividends and Growth 3. – Reputation
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walmart’s cost leadership/Broad market strategy WALMART’S STRATEGY Basis for Customer Value lowest cost Broad Market Target Market Who: Determining the customers to serve 1.Wal- Mart ensures that it positions itself strategically in the market by offering products that meet the needs of all the population segments. 2.Wal- Mart’s target marketing has been based on the fact that different age groups’ demands are catered for sufficiently What: Determining which customer needs to satisfy •before
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been focused on the debate over global versus localized marketing strategies for firms competing in international markets. In this assignment‚ we are going to analyze the debate over global versus localized marketing from a cross-cultural consumer behavior perspective. We also discuss the type of products or services for which a global marketing and advertising strategy whether is it appropriate or not. We will analyze the logic of the global marketing strategies from a consumer behavior perspective
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FA L L 2 0 1 1 V O L . 5 3 N O. 1 Intelligence Should You Have a Global Strategy? A brief discussion of research suggesting that some companies should pursue a global strategy in the world economy‚ while for others a more regional approach would be better‚ by Chris Carr and David Collis. REPRINT NUMBER 53103 [GLOBAL BUSINESS ] ShouldYou Have a Global Strategy? A globally integrated strategy isn’t right for every company. One important factor to consider is the combined market
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Teamwork at Wal-Mart It is essential to have teamwork within a company. Companies who have embraced the concept of teamwork have reported increased performance in work production‚ problem solving and it has stimulated new growth. This group project approach has improved employee morale and increased input when managed correctly. The benefits of teamwork can make a positive effect in the company that incorporates this type of teamwork approach. As each new project is started‚ a new team
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