Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
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accepts requests from computers connected to it and shares resources with those computers. 9. LAN f. A network of computers located close together 10. ISP h. A business that offers an Internet connection to your home or office Select the best answer from the list of choices. 11. The long-distance lines and supporting technology that transport large amounts of data between major network nodes are called a (n) a. Network backbone b. IAP c. TI line d. network access point 12. The type of cable
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Brandi Bland South African Airways Case South African Airways has had turbulent past and most recently has been plagued by ground crew and cabin crew strikes which completely shut down all operations. The problem that appears to me that is at the height of the airlines problems is the employees lack of a feel for trust and justice for and from their organization. The employees lack trust in that they are not trusting the management is saying about the fact that fuel prices has hindered their
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1. What could be the main sources of the inventory mess created by Sandusky? “Sandusky is managed by so called earn and turn concept.” (Min‚ 2015‚ p. 171) This method of inventory analysis only measure profitability as whole not individual products. Which is the root of their inventory issue. Causing production to produce unwanted goods. Leading to excessive inventory. ““I think Earns & Turns is a very useful analysis tool. It’s a great measure of the profitability of a product. Only thing I would
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An aging of a company’s accounts receivable indicates that $4‚500 are estimated to be uncollectible. If Allowance for Doubtful Accounts has a $1‚200 credit balance‚ the adjustment to record bad debts for the period will require a debit to Allowance for Doubtful Accounts for $3‚300. debit to Bad Debt Expense for $4‚500. credit to Allowance for Doubtful Accounts for $4‚500. debit to Bad Debt Expense for $3‚300. The financial statements of the Melton Manufacturing Company reports net sales
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Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Because common shareholders are entitled to the profits that remain after all of a corporation ’s 1) _______ other obligations have been met‚ common shareholders are known as A) debt owners. B) temporary owners. C) owners of last resort. D) residual owners. 2) An individual who invested $100‚000 in average stocks early in the year 2000 would
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Work Assessment PROBLEM SET NO 4 (Chapter 30&33) Student #1 Name and ID: Gwee Yi Xuan S3506518‚ 10148285 Student #2 Name and ID: Cheah Wei Yun‚ S3509385‚ 10148653 Student #3 Name and ID: Yong Chang Wei Stanley‚ S3532641‚ 10154582 Question 1 Suppose that a country’s inflation rate increase sharply. Explain the following situations. (1 mark for each) a) What happens to the inflation tax on the holders of money? As inflation rate increases sharply‚ the price level also increases sharply
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Question 1. 1. (TCO1) The Central Office is the place: (Points : 5) Where the operator makes connections. Where all ISDN capabilities begin. Where calls from subscribers are routed. To connect the ADSL lines. Question 2. 2. (TCO2) Like many softPBX systems‚ Asterisk refers to each leg of a voice call as a ____. (Points : 5) Loop SIP setup line Channel Ping Question 3. 3. (TCO3) Known as ’connectionless networking’‚ this protocol employs
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not correctly disposed of correctly as if the cement or concrete that is being used on the building it could affect the public as it could slip into the stream and a pipe for tap water for the next village or town and if the cement goes into the stream and the stream goes into the pipe by accident it could maybe wipe out an entire village or town‚ and I doubt they would be too happy about dying. The key legislation for water abstraction and public use is the Water Resources Act 1991‚ the Water Industry
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currently being debated within South Africa‚ where companies such as Shell and Chevron are suggesting that this process should be used to extract the natural gas that is in the Karoo (shown in figure 2) and organisations such as Treasure the Karoo are concerned about the damage that may occur to the environment by using this process. Shell plans on fracking in the area shown in yellow on figure 2.
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