Managerial Marketing Blue Ocean Strategy by W. Chan Kim The second part describes the four principles of blue ocean strategy formulation: how to create uncontested market space by reconstructing market boundaries‚ focusing on the big picture‚ reaching beyond existing demand and getting the strategic sequence right. These four formulation principles address how an organization can create blue oceans by looking across the six conventional boundaries of competition (Six Paths Framework)
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Date: 02/05/2013 Article: Harvard‚ Blue ocean strategy “Competing in high overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market place.” This quote that is on the top of the first page just about sums up the article‚ but I will go further in depth in what the article says. What is the best way to drive profitable growth in an industry? Or company? According to the article it is to enter into the market place that
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant http://www.blueoceanstrategy.com/ W. Chan Kim Renee Mauborgne Chapter One: The blue ocean strategy is best illustrated by the performance of Cirque du Soleil. Created in 1984 by a group of street performers‚ Cirque productions have been seen by almost 40 million people in 90 cities around the world. In less than 20 years‚ Cirque du Soleil has achieved revenue levels that took Ringling and Barnham
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun Group/Presentation Title Agilent Restricted Date ##‚ 200X Blue Ocean Strategy (BOS) Introduction to BOS BOS Tools : Strategy Canvas & E.R.R.C. Awakening : As-Is Strategy Canvas Exploration : Reconstruct Market Boundaries Strategizing : To-Be Strategy Canvas Actualization : Identify actions to actualize the strategies
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BOOK REVIEW The book‚ Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‚ authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that companies in existence today should not try to beat
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Blue Ocean Strategy Paper Adel Erolsky University of Phoenix MKT/421 Ron Rosalik August 25‚ 2014 Blue Ocean Strategy Paper In today’s business world‚ competition is a big concern for nearly every corporation. The competition on the market is getting stronger and more difficult to overcome‚ in many situations corporations terminate their products‚ production‚ or their services‚ just because it is impossible to continue; the cost is too high to focus on gathering development projects in marketing
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opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne Included with this full-text Harvard Business Review article: 70 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 71 Blue Ocean Strategy 80 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Reprint R0410D Blue Ocean Strategy The Idea in Brief
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.. 2 What is Blue Ocean Strategy? ................................................................................................................... 3 The Paradox of Strategy ............................................................................................................................ 4 Laws of Strategy ........................................................................................................................................ 5 Basic Patterns of Blue Ocean Strategy ...
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Blue Ocean Strategy August 21‚ 2014 University of Phoenix Blue ocean strategy is a concept written to question the standard five forces concept of marketing. The idea is to move out of the quote “red ocean” where there are sharks always competing into the “blue ocean” competition of your own where other competition is nonexistent. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne‚ 2004). Blue ocean focuses on potential
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BOOK REVIEW BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and make the Competition Irrelevant W. Chan Kim and Renée Mauborgne‚ 2005. BLUE OCEAN STRATEGY : How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business School Publishing Corporation. ISBN 1-59139-619-0. I find this book‚ Blue Ocean Strategy: How to Create Uncontested market Space and Make the Competition Irrelevant‚ is very informative. The only thing that I am not very fond of
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