When I read the "Blue Ocean Strategy"‚ I think the Blue Ocean represents the unknown market space does not yet exist. Blue Ocean is characterized by new market boundaries‚ new demands‚ unpredictable high profit growth‚ without forming competition rules. Now be market conditions‚ market competition requires companies to implement the Blue Ocean strategy. market is in motion‚ the development of new industries and markets are always constantly developed‚ and today the number and type of industry and
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Blue Ocean Strategy Paper Ingrid Dillard MKT/421 December 22 2014 Dianna Iobst Blue Ocean Strategy Paper Blue Ocean strategy is an opportunity to create new and unique ways in an uncontested market space. This important strategy focuses on making competition irrelevant through creating a new innovative product or service. This paper outlines a product service that is considered a Blue Ocean move and the alternative Red Ocean strategy will also be covered. Blue Ocean Description and
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INTRODUCTION TO THE BLUE OCEAN STRATEGY The Blue Ocean Strategy (BOS) concept is known to us since 1995 on a book titled “Blue Ocean Strategy” written by W. Chan Kim in which the book was a success and being translated into over 40 languages (Bryan‚ 2006). However‚ the concept that the author described had been used in practice decades ago. In this write up‚ focus will be given on introducing the blue ocean strategy concept and examples from Crocs incorporation and Nintendo incorporation
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concluded by a series of recommendation discussed during the group presentation provided in class The second part of the report will focus on the strategy developed and used by Cirque du Soleil in order to reach the success. This strategy called Blue Ocean strategy will be in a first part detailed to the Cirque Case and then we will see in a second part where this concept can be applicable or if it was already applied and by which industry. A bibliography will be added at the end of the document.
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In Carl Safina’s writings of Song for the Blue Ocean‚ he reflects on his and others take on what is currently going on to the salmon across the Northwest. As you can clearly see from his writing he truly admires this animal and so do many of the people he introduces us to. He shares with us the ridicule’s many industries‚ whom are harming the salmon have laid plainly before us and we fall for without any second thought. He begins his work with a very descriptive story of a female salmon who has
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Froilan Mencias EEMBA: Strategic Management 2 Prof. Jesus Gallegos Jr February 12‚ 2013 Written Analysis of Case: Nike “Jordan Brand” a Blue Ocean Strategy In 1983 Nike had revenues of $920m‚ this increased by $15m after the Air Jordan 1 was released in 1984. Air Jordan 1 actually sold $130m in 1984 or 13% incremental sales. In 1989‚ powered by further increase in Jordan’s popularity and the efficacy of his “Just Do It” campaign‚ Nike sales reached $1.7 Billion‚ with the Jordan
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1. Walmart’s overall approach in achieving sustainable growth: Walmart was renowned throughout the world for its pioneering supply chain practices and it’s insatiable thirst for investing in resources that would help it further cut on its costs and thereby add to its competitive advantage. However‚ sustainable growth as a means of leveraging profitability was not on the company agenda till 2004. Prior to that Walmart had always maintained a defensive position regarding environmental issues. However
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and blue oceans describes the market universe. Red Oceans are all the industries in existence today—the known market space. In the red oceans‚ industry boundaries are defined and accepted‚ and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded‚ prospects for profits and growth are reduced. Products become commodities or niche‚ and cutthroat competition turns the ocean bloody
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Walmart One stop shop and low prices for all‚ Walmarts expanding company is a great system that has developed through-out the world. But is this completely true? Values and oppotunies of other "mom and pop shops" have lowered due to Walmarts sucess. There are pros and cons on walmart that i personally agree with both ways. Walmart can be very efficient but its efficiency takes jobs away from people as fast as it supplies people with jobs. July 2‚ 1962 in Rogers Arkansas‚ Sam Walton opend up what
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Social Responsible Investment Why Norwegian Pension Fund divest Walmart The Norwegian Pension Fund divested its $416 million stock of Walmart‚ which is the largest supermarket chain in the world. The reason of divesting is that Walmart bear “unacceptable risk of contributing to serious or systematic human rights violations”. Is this move reasonable for the fund? Given that Walmart had a good return on investment and already emphasis the ethical responsibilities to its suppliers. Norwegian Pension
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