Case Study Analysis Wal-Mart’s Current Strategy and Challenges Executive Summary Wal-Mart Stores Inc. is the largest retail company in the United States. Their corporate strategy is four parts: Dominance in the retail market‚ expansion in the U.S. and International markets‚ creation of positive brand and company recognition and branch out into new sectors of retail. We will answer some questions and discuss to better understand Wal-Mart’s strategies. What are the threats and challenges
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retail store chain in America. Wal-Mart itself has a big brand and the market leader of Retail sector in US. Wal-Mart employs 1.6 million associates worldwide in more than 3‚700 stores in the US and more than 1‚500 throughout the rest of the world. Strategy of Wal-Mart is the low price. Wal-Mart outlets is spread throughout the world and doing well. Vision Statement:- “Our vision is to provide good quality and services to our customers‚while remaining the market leader and striving daily to be the
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walmart’s cost leadership/Broad market strategy WALMART’S STRATEGY Basis for Customer Value lowest cost Broad Market Target Market Who: Determining the customers to serve 1.Wal- Mart ensures that it positions itself strategically in the market by offering products that meet the needs of all the population segments. 2.Wal- Mart’s target marketing has been based on the fact that different age groups’ demands are catered for sufficiently What: Determining which customer needs to satisfy •before
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Question 2 Please apply the PEST analysis to the Wal-Marts case study. "The secret of successful retailing is to give your customers what they want. And really‚ if you think about it from your point of view as a customer‚ you want everything: a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed satisfaction with what you buy; friendly‚ knowledgeable service; convenient hours; free parking; a pleasant shopping experience." - Sam Walton (1918-1992) Wal-Mart is the
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PRESENT DAY Habitat and Geographic Location The Orcas can be found in all the world’s oceans. Their location ranges from the equator to both polar regions. Orcas inhabit deep ocean waters and coastal shallows. The northern and southern ranges are limited by pack ice. The orca stays in one area all year‚ and travels within its home range for prey. Some populations migrate toward the equator in the winter and back toward the poles in the summer. The orcas adapt well to any climate‚ however‚ coastal
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(a supermarket chain with 21 locations) for 375 millions of euros‚ and in 1998 they bought Interspar (with 74 stores) for 750 millions of euros. In 1998 they decided to officially be part of the German market. They did not think on how the German culture is and the expectations of the workers are from their job Examples: 1. Each employee had to participate on a mandatory exercise during the morning. An important factor of the exercise was to shout “WALMART! WALMART! WLAMART!” as part of the motivating
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Walmart and Equal Opportunity Jenny Lindemann & Demetria West Austin Peay State University Case Summary In a small rural Tennessee town called Smallville‚ resides approximately 5000 people. The members of Smallville are tight knit and everyone knows one another. Smallville is located more than 30 miles from any major metropolitan area‚ making employment outside of the community very difficult. Aside from any locally owned motels and restaurants‚ the largest employer in the
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communities should be able to keep Wal-Mart out of their area. Zoning ordinances are regulations are important considerations when choosing a business location. If communities do not believe that Wal-Mart‚ a big box retailer will add value to their city‚ whether it is jobs or lower prices‚ then communities can reject the building of a new Wal-Mart location. Wal-Mart store openings kill local jobs. The new entry into the market does not guarantee employment opportunities nor increase overall retail activity
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INTRODUCTION Walmart is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. It is the biggest private employer in the world with over 2 million employees. The company was founded by Sam Walton in 1962. It is headquartered in Bentonville‚ Arkansas. Walmart has 8‚500 stores in 15 countries‚ under 55 different names. The company operates under its own name in the United States‚ including the 50 states and Puerto Rico. It operates
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