Assignment: Sales Promotion Techniques MKT230 October 3‚ 2010 ASSIGNMENT: SALES PROMOTION TECHNIQUES Coordinated along with other promotional activities a firm’s integrated marketing communication program must direct its sales toward trade and consumers. Some real world examples to describe the classifications of sales promotions techniques might include; discounts and deals‚ increasing industry visibility‚ priced-based consumer sales promotion‚ and the attention-getting consumer sales
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company‚ and does it aligned with the overall strategy of the company‚ customer needs and wants. For Wal-Mart‚ it is better to develop vertical integration based on the firm establishment in the market and the firm is always looking into expansion. Walmart is a well-known hypermarket with 8500 stores across 15 different countries. It is in business of selling everything to customers’ needs in their everyday lives. Wal-Mart practices vertical integration strategy where it has developed its own name
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food and health care (“Saving people money” para.14). The United Food and Commercial Workers union has established the Organization United for Respect at Wal-Mart (OUR Walmart) to lobby the retail giant for better wages and working conditions. By early 2012 thousands of employees in thirty states had joined the organization. 2011 Walmart established @walmartlabs‚ a hub for developing social‚ mobile and global platforms (Kuhlken
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aaa 9/25/2012 Sociology 300 Professor P.Zisk Is Walmart good for American? Frontline offers two harshly contrasting images: one of Circleville‚ Ohio‚ where the local TV manufacturing plant has closed down; the other -- a sea of high rises in the South China‚ Shenzhen. For Wal-Mart‚ China has become the cheapest‚ most reliable production platform in the world‚ the source of up to $25 billion in annual imports that help the company deliver everyday low prices to 100 million customers a week
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Teamwork at Wal-Mart It is essential to have teamwork within a company. Companies who have embraced the concept of teamwork have reported increased performance in work production‚ problem solving and it has stimulated new growth. This group project approach has improved employee morale and increased input when managed correctly. The benefits of teamwork can make a positive effect in the company that incorporates this type of teamwork approach. As each new project is started‚ a new team
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SWOT Analysis Wal-Mart Strengths Wal-Mart is a powerful retail brand. It has a reputation for value for money‚ convenience and a wide range of products all in one store. Wal-Mart has grown substantially over recent years‚ and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). The company has a core competence involving its use of information technology to support its international logistics system. For example‚ it can see how individual
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Valuation Report WAL-MART STORES‚ INC. Table of Contents Legal Disclaimer i Executive Summary 1 1 Company Overview 1 2 Valuation Methods Used 1 3 Fundamental Valuation 1 4 Market Valuation 1 5 Liquidation Value 1 Appendix 1 * Legal Disclaimer This valuation is subject to the following assumptions and limiting conditions: 1. Information‚ estimates‚ and opinions contained in this report are obtained from sources considered to be reliable. However‚ we assume no liability for
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Nov. 14‚ 2005In mid-October‚ Wal-Mart announced that a University of Arkansas study showed the use of RFID to track cases of products in Wal-Mart stores led to a 16 percent reduction of out-of-stock products and faster shelf replenishment of those items over items tracked via bar codes at the case level (see EPC Reduces Out of Stocks at Wal-Mart). An 18-page research paper based on the study was published‚ entitled "Does RFID Reduce Out-of-Stocks? A Preliminary Analysis." The paper describes
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Pull: The Change of a Character “Aw‚ man‚ we could have run those guys‚ sure”(52). This significant quote from the main character Derrick Bowen in the book Pull by Kevin Waltman gives the reader an idea of how the character was like in the beginning. In addition‚ the beginning of the book also gives the author several opportunities to have Derrick go through periods of changes later on throughout the story. For this reason‚ the author is foreshadowing the changes he will‚ later on‚ make with Derrick
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TALENT: How Wal-Mart Is Setting Pay at the Top ... and Bottom 2. Walmart is one of the largest retail companies in the world‚ raking in billions each year. Sam Walton the founder of Walmart had a vision for its store and sadly his vision for selling American made merchandise‚ the best customer service and home to all employees has failed miserably in recent years. I use to work for Walmart so reading this article sparked interest and a little bit of outrage at how much money
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