CASE 46 Making Socially Responsible and Ethical Strategic decisions move a company toward its stated goals and perceived success. Strategic decisions also reflect the firm’s social responsibility and the ethical values on which such decisions are made. They reflect what is considered important and what a company wants to achieve. Mark Pastin‚ writing on the function of ethics in business decisions‚ observes: There are fundamental principles‚ or ground rules‚ by which organizations act. Like the ground
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Chapter 3: Cola Wars Question #1: In the new Coke fiasco‚ how could Coca-Cola ’s marketing research have been improved? To determine how the marketing research could have been improved‚ let us first define the end result. Ultimately‚ consumers felt almost betrayed that Coca-Cola scratched their flagship product‚ Coke‚ for a newer‚ updated flavor. Coca-Cola ’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly 100 year
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Strategic Marketing Case Study New Directions Plc. Introduction: The case is based on the growth and decline of a high street fashion chain founded in the late 1950 ’s having a extensive distribution network (490stores) within Britain. It refers to the developments & changes taken place during a period of 13years where the company has gone through an acquisition and change of Management after 9years of explosive growth within the industry. Whereas it is understandable that the Company should
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Date: 2006/3/11 Case Report: Walt Disney Internet Group Japan¡¦s Dimo Project Summary: WDIG launched Dimo project in June 2003. By Nov 2003‚ 5 million of Dimo embedded phone sold. 50% i-mode subscribers and 80% of Dimo embedded phone owners aware of Dimo. By April 2004‚ Dimo had 14000 subscribers and fully recouped its initial investment. The problem is conversion is still low. Will Dimo put Disney core business at risk? What should WDIG do? Alternatives and Analysis: Is promotion
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Page 1: A story of global success No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which perhaps best exemplifies global marketing. The Coca-Cola trademark is recognised by 94 per cent of the earth’s population and Coca-Cola is the second most universally understood phrase after OK. It is not only instantly recognisable but it can be found almost anywhere from petrol stations and shops in Central Africa‚ to small villages
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To analyse the effects of training and development on the business of an organization or firm‚ a case study is carried out on the Disneyland‚ owned by The Walt Disney Company. Disneyland is a theme park that is built mainly for entertainment purpose. It has been operating since 17 July 1955 (Alysia‚ 2015). The theme park is designed and build based on the films produced by Walt Disney. Over the last 60 years‚ Disneyland has been providing joy and happiness to their customers by giving them real
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Executive Summary Evidence from this case suggests that the traditional Japanese corporate governance stance has started to shift in order to include some elements of the Anglo-American way of corporate governance. It appears that a final decision has been made to build Disney Sea Park (despite unattractive ARR‚ but attractive NPV/IRR and ACFR) not only for the potential profits reaped for the company but also due to their responsibility to keep uphold the interests of its stakeholders (which
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PART 3 CONNECTING WITH CUSTOMERS Applications Marketing Debate Is Target Marketing Ever Bad? As marketers increasingly tailor marketing programs to target market segments‚ some critics have denounced these efforts as exploitive. They see the preponderance of billboards advertising cigarettes and alcohol in low-income urban areas as taking advantage of a vulnerable market segment. Critics can be especially harsh in evaluating marketing programs that target African Americans and other minority
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Control Mechanisms: The Walt Disney Company Introduction Organizations use control mechanisms to help regulate guidelines and procedures which contribute toward effectively achieving organizational goals. The Walt Disney Company is a well known entertainment organization that has become tremendously successful both nationally and internationally over the past 70 years or so partly through successful implementation of control mechanisms throughout every aspect of the organization. The purpose of this
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Dove Case Questions: 1. What is a brand? Why does Unilever want fewer of them? 2. What was Dove’s positioning in the 1950s? What is its positioning in 2007? 3. How did Unilever organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000? How was brand meaning controlled before 2000 and how is it controlled at the time of the case? 4. Spend a little time searching blogs‚ using Google Blog Search‚ BlogRunner‚ Technocratic
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