Marketing Analysis of Walt Disney [pic] Submitted by: Madonna Ciconne Michael Holmes Jessica Sanchez Walter Jackson April 1‚ 2013 Table of Contents I. Executive Summary ………………………………………………….……………1 II. Microenvironment Analysis ………………………………………..……………...2 III. Macroenvironment Analysis ………………………………….….………………..4 a. Political……………………………………………………………………….4 b. Economic………………………………………………………………….….4 c. Socio-cultural…………………………………………………………………4 d. Technological…………………………………………………………………4
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The Walt Disney Company: The Entertainment King 1. Teaching Objectives A. To illustrate many of the basic concepts in corporate strategy‚ such as synergy‚ diversification‚ and resource based view of the firms. 2. Discussion Questions A. Why has Disney been successful for so long? B. What did Michael Eisner do to rejuvenate Disney? Specifically‚ how did he increase net income in his first four years? C. Has Disney diversified too far in recent years? 3. Content of Analysis
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need to contemplate for all the possibilities. Walter Elias Disney‚ an American entrepreneur‚ creator of The Walt Disney Company‚ the best-known motion-picture production companies in the world‚ prove that the trait “failure is an option” is important in operating a business. Disney had failed many times before he became a successful entrepreneur. In 1919‚ he pursue a career as a newspaper artist‚ to draw comic strips or political
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One day Walt Disney had a vision. It was a vision of a place where children and parents could have fun together. The more Walt dreamed of a "magical park‚" the more imaginative and elaborate it became. The original plans for the park were on 8 acres next to the Burbank studios where his employees and families could go to relax. It was soon clear that 8 acres wouldn’t be enough. Although‚ Disneyland was expensive. Walt once said "I could never convince the financiers that Disneyland was feasible
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QUESTIONS FOR DISNEY CASE 1. What is Walt Disney Company’s corporate generic strategy? Explain the reason for your answer. Broad Differentiation because its products are in media networks‚ parks and resorts‚ studio entertainment‚ consumer products‚ and interactive media. Thus‚ it attracts a wide base of consumers through differentiating its products by superior dedication to creating high quality content‚ technological innovations in entertainment and international expansion. 2. What is
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Case Study: Walt Disney World Question 1: Suppose competing attractions‚ such as Sea World and Universal Studios‚ lower their prices of adminission. How should WDW respond? The issue of competitive price is close to the supply and demand one. As long as people willing to pay whatever the price parks set‚ especially WDW‚ why would they change? WDW provides such a high-quality offer than it is impossible to lower his prices; it could try to keep them steady. Even if the company decides to lower
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3.Alan F. Horn Chairman‚ The Walt Disney Studios As Chairman of The Walt Disney Studios‚ Alan F. Horn controls worldwide operations for The Walt Disney Studios including production‚ distribution‚ and marketing for animated films from Disney‚ Pixar‚ Marvel‚ and Lucasfilm‚ as well as marketing and distribution for DreamWorks Studios films released under the Touchstone Pictures banner. He is also responsible for Disney’s music and theatrical groups. About the past working experience of Horn
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The Walt Disney Company’s Organizational Structure Organizational structure The Walt Disney Company’s organizational structure looks most like a horizontal structure. Horizontal structure is based on departmentalization or subdividing the organization into subunits (Bateman & Snell‚ 2011). The Disney Company has five business segments: interactive media‚ studio entertainment‚ consumer products‚ parks and resorts‚ and media networks. These departments are grouped by product which is a great
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Management and Organization Dr. Scruton The Walt Disney Company’s Control Factors Disney has different types of controls that help their business run efficiently on a daily bases. Two examples of controls are financial and operational. Also‚ Disney has information systems that play a role within their company. Disney has different managerial innovation practices from encouraging their employees to possess entrepreneurial spirit to their job tasks. In response‚ Disney has ethical dilemmas that they face
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is Walt Disney Company’s corporate strategy? Disney’s main strategies include: developing quality and innovative features that will separate Disney as “Best-in-class”; researching and implementing new and exciting technology for an early competitive advantage while at the same time increasing customer experience. What is your assessment of the long-term attractiveness of the industries in Walt Disney’s business portfolio? What is your assessment of the competitive strength of Walt Disney Company’s
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