CHAPTER I THE COMPANY PROFILE The Walt Disney Company (NYSE: DIS)‚ commonly referred to as Disney‚ is an American multinational diversified mass media corporation headquartered in Walt Disney Studios‚ Burbank‚ California‚ United States. It is the largest media conglomerate in the world in terms of revenue. Founded on October 16‚ 1923‚ by Walt and Roy Disney as the Disney Brothers Cartoon Studio‚ Walt Disney Productions established itself as a leader in the American animation industry before
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Walt Disney as a Leader Throughout the years‚ in the field of entertainment there are very few people who have captured the eye of the public and made a name themselves. Walt Disney achieved this and much more‚ his name became a renowned brand and his success to the form of amusement parks around the world and iconic movies that continued to be passed down to be watched for generations‚ immortalizing his creations into the childhood of millions. Walt Disney presented himself as a leader for pioneering
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As for the Walt Disney Company‚ the vision statement is “ To Make People Happy”. Note that the statement is concise yet broad in its intent. Some might argue that the vision is too broad in nature and difficult if not impossible to measure. Never the less‚ it represents the global direction of that company‚ in this case the Walt Disney Company. The mission statement consists of those actions that allow the organization to achieve its vision. The mission statement for the Walt Disney Company is
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Corporate Communications The Case of The Walt Disney Company Table of Contents Executive Summary ......................................................................................... 3 Chapter 1 Communications Audit of Disney 1.1 Communications Audit Methodology & Execution............................................................ 8 1.2 Conclusion ........................................................................................................................ 19 Chapter 2 Application
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To build a strong business foundation in the United States there must be a clear code of ethics. “The Walt Disney Company incorporates best-in-class business standards as a key pillar of its business practices.”(Disney) Walt Disney is recognized around the world as providers of all types of entertainment ranging from films‚ televisions shows‚ theme parks‚ consumer products and stores. The ethical standards of the business are of “top quality” upheld by all the cast members and employees who strive
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Walt Disney is quoted as saying "of all the things I ’ve done‚ the most vital is coordinating the talents of those who work for us and pointing them toward a certain goal" (Disney Dreamer‚ 2008‚ 41). It can be said that this management philosophy has contributed to eight decades of business success that has helped the company to become the business conglomerate Walt Disney is today. Co-founded by Walter Elias Disney‚ the Walt Disney Company today has branched out to various entertainment studios
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The Walt Disney Company is known throughout the world for its commitment to customer service. This is most apparent in Disney’s theme parks in Florida‚ California‚ Tokyo‚ Paris‚ and Hong Kong. Disney’s commitment to customer service began with the company’s founder‚ Walt Disney. His leadership and vision have made Disney the market leader in terms of customer service. "His willingness to take risks and blaze new trails‚ coupled with an innate understanding of what his customers wanted‚ resulted
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Who is Walt Disney Disney Productions is one of the biggest entertainment businesses; bringing lots of money and joy to many people. It has not always been easy for Disney. It took the mind of one intelligent man to bring it to what it is today‚ and that mans name is Walt Disney. Walt Disney’s life was always based on the arts and entertainment almost from birth. Walt Disney was born on December 5‚ 1901 and was one of the five children of Elias and Flora
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Walt Disneys very famous career started off when he got his first job in Kansas City as a newspaper artist. Everyone has to start somewhere I guess! Little did Walt know that later in his life he would create a character who has one of the most known names to this day. His first job in film was at the Kansas City Film Ad Company where he created cutout animations with Ub Iwerks. This all led to where he is today with his many amusement parks‚ merchandise‚ and films. He even has his own television
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The Walt Disney Company started its business in 1920‚ beginning as a cartoon studio. The company produced comics and cartoons and Mickey and Minnie made their first appearances. In the 1930’s‚ Disney produced their first full length animated film‚ along with the color cartoons. During the 1940’s‚ Walt Disney issued its first stocks and formed the Walt Disney Music Company. In the 1950’s‚ Disney Land opened in California and the infamous Mickey Mouse Club aired on televisions around the nation
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