Company Research Paper The Walt Disney Company Pranay Kumar George Batah Shuxian Shen Sheng Hao Koo “We have complied with university honor code in completion of this assignment and I attest that this work is ours and ours alone.” Professor Suzanne Weiss Contents 1. Executive Summary 2. Company Background 3. Management 4. Situation Analysis 5. Ethics and Responsibility 6. Human Resource 7. Globalization 8. Operation and Production
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CHAPTER I THE COMPANY PROFILE The Walt Disney Company (NYSE: DIS)‚ commonly referred to as Disney‚ is an American multinational diversified mass media corporation headquartered in Walt Disney Studios‚ Burbank‚ California‚ United States. It is the largest media conglomerate in the world in terms of revenue. Founded on October 16‚ 1923‚ by Walt and Roy Disney as the Disney Brothers Cartoon Studio‚ Walt Disney Productions established itself as a leader in the American animation industry before
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Walt Disney-Pixar Merger Brief Industry Analysis Because of the technology nowadays‚ one successful film can be distributed all over the world‚ which is in a form of motion pictures or DVD. Animation is one media that is spread all over the world; push it to be one of fastest growing industry. The demand for the animation is increasing from the emerging number of cables and satellite TV and the popularity of The Internet. In addition‚ in the past‚ the target market of the animation industry
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Analysis of The Walt Disney Company 1 An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29‚ 2013 An Analysis of The Walt Disney Company 2 Overview & History The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate‚ headquartered in Burbank California. Founded on October 16‚ 1923 by Walt Disney and his brother Roy as a small
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January 2013 I – Executive Summary The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity‚ inimitability‚ co-specialization and immense foresight. During the late twentieth century‚ Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies‚ Themes Park and new businesses. Eisner’s takeover for fifteen years had climbed the revenues
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Case 11.1: Conflict at Walt Disney Company: A Distant Memory? 1. Michael Eisner‚ former CEO strained several important relationships to the Walt Disney Company because of his abrasive style and tendency toward micromanagement. During his 22-year tenure at Walt Disney‚ ex-CEO Eisner fought with the Miramax founders Harvey and Bob Weinstein over financial details relating to the purchase of Miramax. Eisner also bumped heads with Steve Jobs‚ ex-CEO of animated film producer Pixar and Apple
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Is Walt Disney the hero in shining armor or is he the villain in his cartoons? Walt Disney was 16 when he got rejected from the army and was sent to France to work for the Red Cross. When he came back from France he developed passion for drawing. Walt Disney is the person who created in 1995 the happie Walt Disney Hero or Villain? st place on earth or known as the 17 million dollar Disneyland with his brother Roy. They together inspired the Disney Film Productions and created characters
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The Walt Disney Company The Walt Disney Company is a leading organization in entertainment that has been successful in providing creativity and innovation in this industry. The company is globally known for their Disney movies‚ TV channels‚ which include the Disney Channel‚ their products‚ and their famous theme park‚ Disneyland. The company’s mission statement is to “develop the most creative‚ innovative and profitable entertainment experiences and related products in the world.” This statement
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Denis Aksenov Strategic Management 2012400783 THE WALT DISNEY CASE SUMMARY According to the case the Walt Disney Company is a highly diversified company. Over the years‚ starting from 1923‚ it has pursued a wide range of diversification strategies. Using horizontal integration Walt Disney operates in media network‚ studio entertainment‚ theme parks and resorts‚ consumer products and direct marketing. From another hand Walt Disney favoured vertical integration: for instance‚ many of its products
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The Walt Disney Company is known throughout the world for its commitment to customer service. This is most apparent in Disney’s theme parks in Florida‚ California‚ Tokyo‚ Paris‚ and Hong Kong. Disney’s commitment to customer service began with the company’s founder‚ Walt Disney. His leadership and vision have made Disney the market leader in terms of customer service. "His willingness to take risks and blaze new trails‚ coupled with an innate understanding of what his customers wanted‚ resulted
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