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    performance in decision terms has been the subject of active research from several perspectives. From a psychological perspective‚ it is necessary to examine individual decisions in the context of a set of needs‚ preferences an individual has and values they seek. From a cognitive perspective‚ the decision making process must be regarded as a continuous process integrated in the interaction with the environment. From a normative perspective‚ the analysis of individual decisions is concerned with

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    February 22‚ 2013 Introduction The Walt Disney Company was originally founded in 1923; a company committed to providing quality and wholesome entertainment experiences to people of all ages. The company is known for the following four segments‚ which consist of Studio Entertainment‚ Parks and Resorts‚ Consumer Products and Media Networks. The Walt Disney Company consists of five (5) Disneyland and Disney Park Resorts‚ in total. Two are located in the United States‚ one in Europe and two in Asia

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    Managers are frequently referred to as decision makers. Managers make decisions about every aspect of the organisation‚ including strategy‚ structure‚ control systems‚ responses to the environment and human resources. Decision making is not easy. It is done in the face of constantly changing conditions‚ unclear information and conflicting points of view. Types of decisions and problems A decision is a choice made from available alternatives. Decision making is the process of identifying problems

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    Section 1.2 Review Questions 1. List the components of and explain the Business Pressures–Responses–Support model. The components of the pressure-response-support model are business pressures‚ companies’ responses to these pressures‚ and computerized support. The model suggests that responses are made to counter the pressures or to take advantage of opportunities‚ support facilitates monitoring the environment (e.g.‚ for opportunities) and enhances the quality of the responses. 2. What are

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    Decision Making Group decision making occurs when a specific group of people make a choice regarding a process or procedure in the work place. Group decision making can also include a group of friends getting together and making a decision where to go for the evening. Decision making can be easy‚ hard or somewhere in the middle; many times how hard the process is depends on the team or group of people that have to make the decision. The type of decision and the number of people the decision will

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    Contents INTRODUCTION 4 DECISION MAKING 4 Programmed Decisions 4 Non-Programmed Decisions 5 THE RESPONSIBILITY FOR MAKING DECISIONS 5 ELEMENTS OF THE DECISION SITUATION 6 - The Decision Maker 6 - Goals to be Served 6 - Relevant Alternatives 6 - Ordering of Alternatives 6 - Choice of Alternatives. 6 THE RATIONAL MODEL OF DECISION MAKING 8 Steps in the Decision Making process 8 Identifying an Existing Problem 9 Listing Alternative Solutions 10 Select the Most Beneficial Of These

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    conjoined to engender the decade’s most unique new geography on the West Coast: Disney Land (1955) by Walt Disney. This ‘most iconic manufactured space in 1950s’ built in Anaheim‚ California attracted children and adults for its hygiene. This fantasy world in reality was the epitome of mass culture. Disneyland was a pioneering effort to break the distinction between fact/fiction and between high/low culture. Disney even collaborated with Salvador Dali in 1946. Disneyland embodied everything good

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    Decision-making models‚ or the path that one would choose in his or her decision-making‚ is heavily relied on the information one has received. By having all the correct information available‚ decision-making becomes an easier task. The model in which one would base his or her decision-making upon can be analyzed into six different factors: the problem at hand‚ the goals that want to be reached‚ alternatives‚ pros and cons‚ decision(s)‚ and reason(s) behind the decision(s). According to Richard

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    self-talk‚ did you find the process useful in helping you make more ethical decisions? What were the strengths of this technique? The weaknesses? What is the most effective way for you to self-coach yourself into ethical decisions? Question 2: As you reflect on the blind spots and risks of each of the four ethical lenses‚ where are you vulnerable? As you reflect on the many statements of unethical action in the this exercise‚ which one(s) would be the ones where you would have to be attentive to not inadvertently

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    Consumer decision making is a process – Evaluate why marketers need to understand this process. Consumers constantly make decisions regarding to the choices‚ purchases and use of products and services. Consumers are often faced with a large number of alternatives‚ which are changing due to new technologies and competitive pressures (Bettman‚ J. R.‚ & Sujan‚ M. (1987). Journal of Consumer Research‚ 14‚ 50-51). The consumer is often not completely certain about how a product may perform. Even when

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