POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Fitting into a group or being unique which is more important In times of being sole or in a cluster‚ it is often for individuals to fit into some sort of a collection or to be a part of it‚ depending on the personality. Many people decide whether to get involved or to shine alone. In other words‚ individuals who work on a company or kids who tend school must get involved to the idea that fitting in a group can benefit both sides. However‚ being alone is never the solution it will make the person
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training for them to understand the code of ethics as they may not know how to follow the ethical standard in some situation. In the training lessons‚ they will face some ethical dilemma‚ this gives them a guideline to handle it when they face in the selling process. Besides that‚ sales managers must ensure that their salespeople are aware of their legal responsibilities. They must provide
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Company Selling/Customer Service Jardine Cycle & Carriage was a leading distributor of motor vehicles in Singapore. So successful had its efforts been in developing the market for its flagship brand of Mercedes Benz cars that parallel importers entered the market to compete for a slice of the pie. C&C had tried to counter the parallel importers through various means such as negative advertising‚ withdrawal of warranty services and discrimination against Mercedes that were not purchased from the
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A) Describe AIDAS theory of selling. B) Explain the steps involved in prospecting. Answer 1.A) AIDAS theory the initials of five words used to express it (attention‚ interest‚ desire‚ action‚ & satisfaction) is basis for many sales & advertising texts & is the skeleton around which many sales training programs are organized. During the successful selling interview‚ according to this theory
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to sell their inventory as quickly as possible. The faster inventory sells‚ the sooner cash comes in. Inventory turnover‚ measures the number of times a company sells its average level of inventory during a year. A fast turnover indicates ease in selling inventory; a low turnover indicates difficulty. A value of 6 means that the company’s average level of inventory has been sold six times during the year‚ and that’s usually better than a turnover of three times. But too high a value can mean that
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“What Were They Selling Again?” Introduction Media plays a huge role in society today‚ with sex being a large selling point in many instances. Advertisers have based many of their campaigns not around a product‚ but rather the sexualized figures selling it‚ such as advertisements for Godaddy.com or Carl’s Jr.‚ where often times the product being sold is often a mystery. Amidst all this sexual bombardment‚ I was curious if men and women feel different about sex’s ever present role in our daily
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Executive Summary In early 1990‚ Warner-Lambert Ireland planned to launch an innovative new product named Niconil‚ which was made for people who would like to quit smoking. Niconil would be the first patch-type product in the smoking cessation market in Ireland. While existing smoking cessation products of the other companies had not been successful due to the concerns about negative side effects‚ Warner-Lambert executives had an optimistic view that Niconil would be recognized as a safe and effective
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Music in the veins What ever it may be ethnicity or a hobby‚ culture in general can and will influence a person. The things I have experienced have contributed to my personality‚ life style‚ and myself as a person. Many Filipinos have strong values and family ties‚ are hospitable‚ and prepare amazing food in the kitchen. Filipino foods are exotic and unique. Not only is the flavorful food delicious‚ but the connection between Filipino culture and music is a unique and strong bond. Sound has the
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The Unique Corporate Culture in Google Executive Summary The internet giant of search engine “Google”‚ always rated for the “Best Workplace”‚ “Best Employer” in the recent ten years. Why? Except the professional technology‚ Google’s great and unique corporate culture made so. The feature of Google’s corporate culture is equality‚ free and human oriented. The company provide the most luxury and comfortable work environment to its employee‚ encourage them relax more‚ play hard and work hard. From
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