A STUDY ON CONSUMER BUYING BEHAVIOUR IN TIKONA DIGITAL NETWORKS (P) LTD Submitted by SATHYANANTHAM.U Reg No - 40909631047 of KARPAGA VINAYAGA COLLEGE OF ENGINEERING & TECHNOLOGY MADHURANTHAGAM (T.k) - 603308 A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfillment for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT ANNA UNIVERSITY:: CHENNAI 600 025 JUNE 2011 ANNA UNIVERSITY: CHENNAI
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CONSUMER ANALYSIS SEGMENTATION‚ TARGETING AND POSITIONING The term segmentation was first introduced into marketing literature by Alderson (1937). In 1950s‚ Smith conceptualized and provided a definition of segmentation as we know it today. Market segmentation may be defined as subdividing a heterogeneous market into more homogeneous subgroups based on some common customer characteristics‚ such as age‚ location‚ time of purchase or purchase frequency. Segmentation strategy has been expanded into
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EXECUTIVE SUMMARY The United Arab Emirates is seeing a more cosmopolitan‚ consumer-oriented lifestyle evolve‚ buoyed by oil revenues‚ massive infrastructure development‚ and a growing multinational workforce. The U.A.E. is a federation of seven states‚ or emirates‚ bordering on the Arabian Gulf and surrounded by Qatar‚ Saudi Arabia and Oman. Together‚ Abu Dhabi‚ Dubai‚ Sharjah‚ Umm al-Qaiwain‚ Fujairah‚ Ra’s al-Khaimah and Ajman occupy 83‚000 square kilometers with 700 kilometers of coastline
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Origin of Consumer Rights | Consumer rights were recognized broadly in many ancient Hindu‚ Islamic and Christian religious scriptures; however‚ no literary work formalized them into a concise set until the 1960s. Consumer rights in India and the modern world owe their origin to the consumer revolution of the pre-60s in the United States of America.On March 15‚ 1962‚ US President John F Kennedy made a historical speech about consumer rights as he introduced ’The Consumer Bill of Rights’ in the
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Introduction Consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they use to select‚ secure‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the decision-making processes of buyers‚ both individually and in groups. It studies characteristics of individual
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There is nobody in the world who is left out of the class of consumers. The consumer-hood continues till one’s last breath in the world. The consumer purchases a variety of goods and services to satisfy his wants and he is always influenced in his purchasing activities by some considerations which lead him to select a particular commodity or a particular retail store in preference to others. So‚ consumer buying is more complex. Consumer purchases are likely to be influenced by physiological‚ psychological
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Consumer protection Act Introduction A consumer protection Act‚ 1986‚ provides for the better protection of consumers. Unlike existing laws which are punitive or preventive in nature‚ the provisions of this Act are compensatory in nature. The act is intended to provide simple‚ speedy and inexpensive redressal to the consumers’ grievances‚ award relief and compensation wherever appropriate to the consumer. RIGHTS ENJOYED BY CONSUMER Right to be protected against the marketing of goods
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Consumer Psychology PSY/322 July 18‚ 2011 Lori McCloud Consumer Psychology Products and services are developed or reinvented every day. How do people measure‚ or know or how these goods will be accepted? Consumer psychology is the “study of how people relate to the goods and services they use in their daily lives.”(Wise Geek‚ 2003). Consumer psychology studies people and by doing so provides what factors are important in the decision making of purchases and the value of services. By having
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CONSUMER BUYING BEHAVIOR TOWARDS MOBILE PHONE BUYING AMONG UMP STUDENTS : MARKETING VERSUS ENVIRONMENTAL STIMULI. ABSTRACT Consumer buying behavior refers to the buying behavior of the individuals and households who buy goods and services for personal consumption. Factors affecting how customers make decisions are extremely complex. There are many factors that can affect this process as a person works through the purchase decision. According to the black box model of consumer behavior‚ there
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 Consumer should be responsible about what he wants to buy‚ prices and quality  Upto the consumer to chose wisely Consumer Protection  Sometimes impossible to know whether the product is will work properly or not  At point of sale consumer are protected by law concerning some aspects of their purchases despite principal of caveat emptor Consumer Rights  United Nations Guidelines on Consumer Rights- 8 basic consumer rights that as consumers we are entitled
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