Amazon Organization project STP analysis Market segmentation: Demographical segmentation – according to the world statistics people that reads the most books are: Gender: Female 53%‚ Male 42% Age: 18-19 (40%)‚ 30-49 (47%)‚ 50-64(51%)‚ 65+ (47%) People that use computerized technologies mostly are people under age of 60‚ and most people that use internet in their life`s are people under age of 50. Psychographics segmentation – people for
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environment are: 1. Technological 2. Economical 3. Demographic 4. Legal & Political 5. Socio- Cultural CYCLICAL THEORY: Where change follows a pattern and phases can have definite identifiable attributes associated with them. THE WHEEL OF RETAILING: Mature RetailerTop heavy Vulnerability Phase Conservative Declining ROI Innovative RetailerEntry Phase Low status and Price Minimum service Poor facilities Limited product offering Traditional RetailerElaborate facilities Higher rent More locations
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Value Line Publishing There are two leaders for retail building-supply industry: Home Depot and Lowe’s‚ the two companies captured more than third of the total sale of the industry. Home Depot hold 22.9% market shares of the industry and Lowe’s hold 10.8% market share. Two companies are head to head competitor but focus on different market‚ Home Depot focused on large metropolitan areas and Lowe’s focused on rural area. Two companies both maintained online stores. Lowe’s has its own Web site: “Accent
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assortment of goods in one stop. Another reason is that they could sell brand-name products at more affordable prices. It may be wise to also take into consideration that more than half of India’s population consists of people under the age of twenty-five. A group that is far more receptive to innovative products and ideas. This group is far more likely to purchase new and technologically advanced products‚ ones that kiranas are unable to provide. Discussion Question 2: I believe that the Indian
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. 1. a. Define the retailing? b. Discuss the types of retailing. 1. Retailing;
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pick up a bargain in the sales‚ for others yawn while walking along the shelves in a shop. But whether you like shopping or not you have to do it because it’s a necessity. I’d like to say that at present shopping has become more exciting than it used to be several decades ago. Today people do a lot of shopping or at least window-shopping every day‚ because all necessary facilities are provided for them. In large cities and even in small towns there are all kinds of shops and stores as well as supermarkets
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Chapter 14: Supply chain management and logistics Amazon: Delivering the goods … millions of times each day! Challenges How to deal with “seamless flow of deliveries to customer”? Supply chain: the most expensive aspect of the business Supply chain management and logistics is the key of success Company background Established in 1994 and open virtual door in 1995 Pick up dot come bubble and developing their company other than books Products: books‚ CDs‚ videos‚ toys and games‚ electronics‚ kitchenware
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Data Communications and Computer Networking Amazon : Genesis to Revelations Amazon began as an organization on July fifth 1994 as an online book retailer. Amazon.com sold its first book and stretched out into serving a few nations with satisfaction focuses totaling more than ten million square feet of distribution center space. Amazon.com began with the thought of upsetting retail shopping. On the other hand‚ over the time‚ Amazon.com entered numerous distinctive organizations
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retailer.[4] The company also produces consumer electronics—notably the Amazon Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services. Jeff Bezos incorporated the company (as Cadabra) in July 1994‚ and the site went online as amazon.com in 1995.[7] The company was renamed after the Amazon River‚ one of the largest rivers in the world‚[7] which in turn was named after the Amazons‚ the legendary nation of female warriors in Greek mythology. Amazon
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specific “maneuver” to win competitor.Use of threats&Actions to not allow competitive response. * Pattern: style of working or way of working stream of actions. Consistency in behavior. * Position : Locating an organization in an environment (n-person games) * Perspective: Rightway or strong& stable wayto know the world.H-P way (Engineering culture)&Perspective is shared&Collective mind A different set of P’s (jarzabkowski‚ 2007) * Practitioners : people who perform strategy
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