1. Company Introduction Established in 1978 by Bernie Marcus and Arthur Blank‚ the Home Depot Corporation opened its first store in Atlanta‚ becoming the world’s largest home improvement retailer. They are now the second largest retailer in the United States‚ offering 40‚000 to 50‚000 different types of home improvement supplies‚ building materials‚ and lawn and garden products. They carry a wide assortment of low-cost products‚ and offer expert advice and exceptional customer service. As an
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The Home Depot Jonathan Stiffler MKTG 1010 June 27th‚ 2013 Bernie Marcus and Arthur Blank founded the Home Depot in 1978. Along with investment banker Ken Langone and merchandising expert Pat Farrah‚ the founder’s vision of one-stop shopping for the do-it-yourselfer became a reality when they opened the first two Home Depot stores on June 22‚ 1979‚ in Atlanta‚ Georgia. The first stores‚ at around 60‚000 square feet each‚ were enormous warehouses that dwarfed the competition
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Strengths Home Depot has many competitive strengths that make them a very difficult company to compete against. Home Depot’s strengths include: • Business model • Well known brand name • Extensive product offerings • Ability to grow Home Depot’s business model‚ the first of its kind in the home improvement industry has revolutionized the way customers shop for home improvement products. Their business model is simple. Sell home improvement products and services to DIY‚ BIY‚ and professional
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The Home Depot "You Can Do It. We Can Help." History of The Home Depot As you can see the stock that we charted for this project was the Home Depot’s stock. The Home Depot was founded by two men Bernie Marcus and Arthur Blank. Their original partnership was called MB associates and they officially incorporated on June 29‚ 1978. They did change their company name obviously to The Home Depot. They opened their first store on June 22‚ 1979 in Atlanta Georgia. They have been growing ever since then
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Factors-Home Depot Internal and External factors affect the four functions of management in several ways. A way that affect the external factor would be to encourage spending and making sure websites are readable and that buttons are operable and viewers have easy access without a large amount of difficult and straits. This can drive away business. The driving forces or environmental or forces‚ internal driving forces are inside the business and external forces are outside the business. Things
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Home Depot Economic Indicators Two of the economic indicators‚ housing starts and interest rates have a trickle down effect on Home Depot’s business. The current outlook for both of these indicators is still ‚ unfortunately‚ bleak. We are firm believers in Edward Learner’s thesis that "Housing is the Business Cycle". It is still considered the source through which we view the economic cycle. According to a survey by PAA Research‚ the housing market colors every investment idea evaluated and
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During the business meeting with Henning K‚ we went over a few things that need to be done to help the development of our new business venture. Since we were having problems contacting each other and finding the time for a meeting‚ we decided to do a meeting over the phone. These are the main aspects of our business that we discussed. We need to hire a few key people that will help our E business grow. We have funding‚ we are incorporated‚ and we have a CPA. Those are major positions that
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Home Depot Case Analysis Andrew Stovall MKTG 6301.01 Dr. Rajaratnam September 27‚ 2012 Home Depot Case Analysis Summary The Home Depot Case takes place in 2007 during a time when the former chairman and CEO Robert Nardelli had recently announced his “mutually agreed” upon resignation from the company. Nardelli started at Home Depot in 2000 and produced rapid growth for the company because of his cost-cutting measures and centralized purchasing strategies. However‚ even though the profits
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Zigrossi 8/29/13 Question 1 Home Depot represents the customer intimacy section of market discipline. Which is a marketing strategy ‚where a service supplier or product retailer gets close to their customers. The reason they go with this marketing strategy is because they give you solutions‚ advice ‚ and ideas. I pulled a direct quote from home depots corporate page that ensured me that it is not by luck people will receive this service it is by simply being a customer. “By providing answers
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In 1979 Bernie Marcus and Arthur Black opened their first Home Depot store in Atlanta‚ GA. The mission of Home Depot was to create a superstore for home improvement that would offer customers a variety of products at a low price that other hardware stores would not be able to match. Managers were able to order and stock products that meet the needs of their local and regional customers. Jones (as cited by Pearson‚ 2013) states “when the authority to make important decisions about organizational
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