Iss. 3‚ November 2012 The Nokia and Samsung Brand Personality in China* Wendian Shi1**‚ Yanhong Luo2 and Liheng Yang2 Educational School‚Shanghai Normal University‚ shanghai‚ China 1 Educational School‚ Ningxia University‚ Yinchuan‚ China 2 Email: swd_nx@shnu.edu.cn Abstract The purpose of this paper is to study and compare the brand personality of Nokia and Samsung in Chinese situation for brand building reference. This paper investigated Nokia and Samsung brand personality
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internet portal (which provide all related services of internet) History of Nokia tells us that it hasn’t been a manufacturer of phones in past‚ this company made footwear‚ tires and paper products before it involved in mobile industry. In 1990 the company focused only on telecommunication services by providing best hardware mobile phones all over the world. MERGING OF MICROSOFT AND NOKIA The two famous companies Microsoft and Nokia merged in this year. The Nokia’s CEO is Stephen Elope‚ and Satya Nandella
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‘German aggression was responsible for the outbreak of a general European war in August 1914.’ How far do you agree with this judgement? The above judgement outlines a clear debate among historians as to whether German aggression was the main reason the First World War began in August 1914‚ or whether it was due to various other factors. Gordon Corrigan claims that it was due to German aggression and therefore represents the closest argument to the one made in the question. Corrigan also references
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THE PROCESS OF GERMAN UNIFICATION [pic] Bismarck had to fight three wars to unify Germany. The 1864 Danish War helped Bismarck consolidate his internal position in Prussia. The War of 1866 ousted Austria from leadership in Germany for good. The Franco-Prussian War of 1870-71 brought the South under the aegis of the Prussian eagle. That was the unification process in a nutshell. Now let us look at it in some detail. I. War with Denmark Liberal sentiment in Germany had always been stirred
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A PROJECT REPORT ON MARKET ANALYSIS OF NOKIA MOBILE IN ROHTAK Submitted for the partial fulfillment for module of Business Research Methodology Submitted To Submitted By Dr.Ashutosh Nigam Manoj Astt. Professor MBA 2.2 V.C.E. Rohtak Roll No: 23 Department of Management Studies Vaish College of Engineering‚ Rohtak DECLARATION
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Sun Zi Art of War is one of the oldest and most successful books on military strategy. It had an influence on Eastern military thinking‚ business tactics and beyond. In this assignment‚ we will apply Sun Zi Art of War Theories into companies chosen‚ Nokia Firstly‚ our assignment is based on Chapter Four (Disposition of the Army) of Sun Zi’s Art of War. One of the key points of Chapter Four is about a skillful general will ensure undefeatedness when waiting the opportunity to offend or defend
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Smartphones are so named because they run fully-featured operating systems and utilize the features of desktop computers. Symbian OS is designed so that it can be the basis of a wide variety of smartphones from several different manufacturers. It was carefully designed specifically to run on smartphone platforms: general-purpose computers with limited CPU‚ memory and storage capacity‚ focused on communication. Our discussion of Symbian OS will start with its history. We will then provide an
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BRAND: NOKIA: (N-81) Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones‚ devices and solutions for imaging‚ games‚ media and businesses. Nokia provides equipment‚ solutions and services for network operators and corporations. SELECTION CRITERIA: To conduct the segmentation of Nokia . I am
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Maher J. M.W.C 3/21/13 WWII League of German Girls Hitler’s youth was Hitler’s Nazi party to train boys to go to war but there was also the League of German Girls that made up Hitler’s youth movement. Formed in the 1920’s‚ The League of German Girls was the only female youth party. It consisted of 2 sections at the beginning. The Young Girls League was for girls ages 10-14‚ and the League proper was for girls ages 14-18. Eventually a third section was added called the Belief and Beauty Society
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Versailles which had treated the German people in an unfair manner. Among these reversals included foreign diplomatic measures which would ensure that Germany would annex the territories it had lost at the conclusion of World War One. In September of 1938‚ with Europe on the brink of yet another major war‚ Great Britain’s Prime Minister Neville Chamberlain called the four powers – Germany‚ Italy‚ France‚ and Great Britain – to convene in Munich and address German aggression against Czechoslovakia and the
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