MEDIA ON PURCHASE DECISION OF YOUTH INTRODUCTION Youth between 15-30 age group ‚ constitute an important target segment for the different companies. The media has a positive role to play in moulding youth. Media moulds the character of citizens by providing information‚ education ‚ and entertainment to them. There are different types of media used by the companies to influence the purchase decision
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Basic economic ideas Scarcity‚ choice and resource allocation – Meaning of scarcity and the inevitability of choices at all levels (individual‚ firms‚ governments) – Opportunity cost – Basic questions of what will be produced‚ how and for whom Unlimited Wants Human beings‚ in order to survive need a lot of things. Some of these things are very important for our existence. For example‚ food‚ clothing‚ water‚ shelter and air. These things can be classified as Needs. Apart from this there are
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Impact of ICT on consumer purchase preferance towards retail chain store: study banani area Introduction: Chain stores are retail outlets that share a brand and central management‚ and usually have standardized business methods and practices. Before considered a chain‚ stores must meet a litmus test; it must have more than 10 units in 2 or more distinct geographies under the same brand and have a central headquarters‚ otherwise it offers franchise contracts or is publicly traded. These characteristics
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Idea Cellular 1. Company History 3 2. Idea Service Areas 4 3. Company History 5 4. Idea’s Values 8 5. Idea’s Promoters 11 6. Brand Information 12 6.1 Brand Identity 12 6.2 Brand Image 13 6.3 Brand Communication 13 6.4 Taglines 15 6.5 Advertisement Campaigns 15 7. Conclusion 20 1. Company History Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India
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high involvement purchase because it was something that took a great deal of thought and preparation. It was also something that I was prepared to dedicate a considerable amount of time and effort to accomplish. Magazine was my choice for low involvement purchase because it’s something that I purchase frequently and it has little or no impact on my lifestyle. The process of purchasing this new automobile started with the maintenance cost of my 2005 vehicle. The cost was becoming frequent
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Consumer behavior Consumer behavior refers to the selection‚ purchase and consumption of goods and services for the satisfaction of their wants. There are different processes involved in the consumer behavior. Initially the consumer tries to find what commodities he would like to consume‚ then he selects only those commodities that promise greater utility. After selecting the commodities‚ the consumer makes an estimate of the available money which he can spend. Lastly‚ the consumer analyzes the
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THE TIMES 100 Edition 14 ASOS: The product lifecycle and online fashion Answer sheet Questions 1. What does ASOS stand for? As seen on screen. 2. What does ASOS sell? Own label and branded and fashion goods. 3. How many packages did ASOS send out to its customers each week? 70000 packages are sent out each week to its online customers. 4. Using the case study‚ explain how the Product life cycle works. The product lifecycle has a number of stages‚ research and development‚ introduction‚ growth;
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5. Achievements & Accredit ions 13 INTRODUCTION Idea Cellular (Idea) is one of t he leading providers of wireless communicat ion services in India. The company is part of t he Adit ya Birla Group. It provides wireless and long dist ance voice and internet services to consumer and enterprise markets. IDEA Cellular is a leading GSM mobile services operator in India with over 53 million subscribers‚ under brand IDEA. It is a pan India integrated GSM operator covering the entire t
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Stagliano 1 Laurene Stagliano Ms. Catherine Piela Comp 101 29 November 2010 Illegal Gun Purchases in the United States For years‚ people in the United States of America have been allowed to own firearms. This was a right given to them by the constitution‚ and if the person met all the requirements for a gun. But‚ within the last couple of years people who are not legally allowed to own a gun in the United States have found different ways in which to obtain one. Some ways in which people
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2011 International Conference on Financial Management and Economics IPEDR vol.11 (2011) © (2011) IACSIT Press‚ Singapore The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand Rangsan Nochai 1 and Titida Nochai 2 Administration and Management College‚ King Mongkut’s Institute of Technology Ladkrabang‚ Ladkrabang‚ Bangkok 10520‚ Thailand‚ knrangsa@kmitl.ac.th 2 Department of Business Data Analysis‚ Faculty of Science and Technology‚ Assumption
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