AMUL SUPPLY CHAIN MODEL BACK END TO FRONT END FARMERS CHILLING PLANTS MILK PROCESSING UNION & WAREHOUSES MILK SOLD TO VILLAGE AND LOCAL RESTAURANTS VILLAGE COOPERATIVE SOCIETIES (WITH CHILLING UNITS) LOCAL RESTAURANTS/OTHER MILK RELATED BUSINESSES VILLAGE COOPERATIVE SOCIETIES (WITH OUT CHILLING UNITS) UPSTREAM NETWORK SERVICES VETERINARY ANIMAL HUSBANDRY ANIMAL FEED FACTORY MILK CAN PRODUCERS AGRICULTURE UNIVERSITY RURAL MANAGEMENT CONSUMERS CONSUMERS HOME DELIVERY CONTRACTORS
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[pic] [pic] [pic] PROJECT REPORT “MARKET DEVELOPMENT FOR NEWLY APPOINTED DISTRIBUTORS OF AMUL BEVERAGES IN PUNE” [pic] Gujarat Cooperative Milk Marketing Federation (GCMMF) |Sr. no |Topic |Page no. | |1 |CERTIFICATE OF COMPLETION |4
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AMUL “A FORGOTTEN SAGA”. “AMUL” is a common name in every Indian household. Amul is the most loved and used name on the Indian breakfast table. The mention of “AMUL” instantly draws attention towards two things – “the yummy Amul butter” India’s favorite and Amul products mascot “Amul baby” [a chubby butter girl with ponytail and polka dots dress]. But the history‚ the background‚ the growth is the story of India’s white revolution; finally given the name “AMUL” is known to very less. The success
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SUPPLY CHAIN MANAGEMENT Submitted By : SRIRAM MUKUND DINESH M INDEX 1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3 2) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . . 5 3) AMUL’S SUPPLY CHAIN MANAGEMENT . . . . . . . . . . 6 4) GCMMF’S SUPPLY CHAIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 5) E- SUPPLY CHAIN MANAGEMENT OF AMUL . . . . . . . . . . .13 6) AMUL CYBER STORE
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Assignment Assessment Report Campus: | Chennai | Year/semester | 2010-2012 – II Semester | Level: | ACL II | Assignment Type | Assignment B | Module Name: | Costing MIS & Budgetary Control | Assessor’s Name | Prachi mam | Student’s Name: | B Simanchala Patro | Reqd Submission Date | 15-06-2012 | e-mail id & Mob No | Simanchala.patro777@gmail.com9861634747 | Actual Submission Date | 20-06-2012 | Stream | Business | Submitted to : | Prachi mam | Certificate by the Student:
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Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the country’s largest food company‚ is the market leader in butter‚ whole milk‚ cheese‚ ice cream‚ dairy whitener‚ condensed milk‚ saturated fats and long life milk. Amul follows a unique business model‚ which aims at providing ’value for money’ products to its consumers‚ while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners
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Retailers Covered: 7 Area Retailer Ice Cream Brands Amul Distributor Matunga Mota’s Food Amul Wadala - Hasmukh Matunga Mama Foods Amul‚ Havmor Wadala – Hasmukh Matunga Magix Cream Bell NA Matunga Shri Krishna Amul‚ Havmor‚ Mother Dairy‚ Vadilal Wadala – Hasmukh Matunga Garden Fresh Mother Dairy‚ London Dairy‚ Havmor NA Sion Highland Amul Dharavi – Omkar Sion Maharashtra Stores Dinshaw NA 1. Mota’s Food: Keep only Amul because we have been keeping it since a long time
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Product Mix of Amul Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies Symbol of “AMUL”(Anand Milk Union Ltd.) is a ring of four hands‚ which are coordinated with each other. The actual meaning of this symbol is coordination of hand of Different People By Whom This Union is now at top. The first hand of Farmer‚ second hand of Processor‚ third hand of Marketer and fourth hand of Customer.It’s a joint efforts & productive
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story of Amul‚ which inspired ’Operation Flood’ and heralded the ’White Revolution’ in India. AMUL means "priceless" in Sanskrit. The brand name "Amul‚" from the Sanskrit "Amoolya‚" was suggested by a quality control expert in Anand. Variants‚ all meaning "priceless"‚ are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter‚ Amul Milk Powder‚ Amul Ghee‚ Amulspray‚ Amul Cheese‚ Amul Chocolates‚ Amul Shrikhand‚ Amul Ice cream‚ Nutramul‚ Amul Milk
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Market Research for AMUL ICE CREAM to become the Top ice cream brand in Kerala (Location Trivandrum) Summer project report submitted in partial fulfillment of the requirement for the post graduate diploma in management (PGDM). Submitted By: ANU SUDEVAN (Roll No 15) Supervisors: 1. Company Guide : Mr. Divin Davis (Branch Manager‚ AMUL‚ ERNAKULAM) 2. Alumni Guide: S Arun 3. Faculty Guide: Prof. T. Vishwanathan Kirloskar Institute of Advanced Management Studies‚ Harihar‚ Karnataka Academic
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