Contents Introduction 3 Objectives 3 Methodology 3 Understanding marketing mix and the four Ps 4 Marketing Mix Strategy Using Four P’s 6 Product 6 Product differentiation 7 Feature 7 Ingredients 8 Quality 8 Packaging 9 Price 10 Discount 12 Allowances 12 Payment Period or Credit Terms 12 Place 13 Channels 14 Transport 15 Coverage 15 Promotion 16 Sponsorship 18 Personal Selling 19 Public Relations 19 Internet marketing 19 Sales Promotion 20 Advertising 20
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Tagore and His India by Amartya Sen* Voice of Bengal Rabindranath Tagore‚ who died in 1941 at the age of eighty‚ is a towering figure in the millennium-old literature of Bengal. Anyone who becomes familiar with this large and flourishing tradition will be impressed by the power of Tagore’s presence in Bangladesh and in India. His poetry as well as his novels‚ short stories‚ and essays are very widely read‚ and the songs he composed reverberate around the eastern part of India and throughout
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INDIA’S DEVELOPMENT STRATEGY PRIOR TO 1991-AN EVALUATION Prior to 1991‚ India followed mixed economy and the control of critical industries such as coal mining; steel‚ power and roads were under the control of the govt. The private sectors were allowed to establish certain industries again under the rules and regulations of the govt. In case of the public sector‚ the Govt invested a large amount and the purpose behind this strategy was to remove poverty‚ reduce inequalities in the distribution of
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1.0 Case Study : Microsoft in India 1. Why does Microsoft’s traditional strategy of one size fits all not work well in emerging markets such as India? There are four main marketing strategies. It can be categorized as Globalization strategy‚ transnational strategy‚ internationalization strategy and localization strategy. As shown in diagram 1.0. Emphasis on local responsiveness high low low
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Kevin De Ornellas The Country Wife ENG302C2 1. William Wycherley A Shropshire lad‚ born 1641‚ died 1715. Educated in France and at Oxford. First play‚ Love in a Wood‚ 1671‚ was set in St. James’s Park Was favoured by the King’s mistress‚ the Duchess of Cleveland. Annoyed Charles II by secretly marrying in 1679. His most famous work is The Country Wife‚ probably performed first in 1675; the play’s first edition was published in 1675. 2. Critical reputation. Wycherly’s
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INCREDIBLE INDIA Everyday I go to school and speak the pledge "India is my country and I love my country".One day a question instantly popped up in my head‚"Do I really mean it? The pledge that I have spoken since the first day of school.The answer came as soon as the question‚"Yes‚I love my country! Agreed that there is corruption‚poverty and dirt everywhere. Today‚even after 67 years of independence‚we find men‚women with their children begging on the streets‚people spitting and throwing
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Harp of India Why hang’st thou lonely on yon withered bough? Unstrung for ever‚ must thou there remain; Thy music once was sweet — who hears it now? Why doth the breeze sigh over thee in vain? Silence hath bound thee with her fatal chain; Neglected‚ mute‚ and desolate art thou‚ Like ruined monument on desert plain: O! many a hand more worthy far than mine Once thy harmonious chords to sweetness gave‚ And many a wreath for them did Fame entwine Of flowers still blooming on the minstrel’s
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[pic] DEPARTMENT OF MANAGEMENT (LSM) TERM PAPER OF BUSINESS ENVIRONMENT ON CORRUPTION IN INDIA-STATUS AND SOLUTIONS SUBMITTED TO: SUBMITTED BY: MR. SANJAY JINDAL SALEEM ANWAR (MBA-IT) ROLL NO: A 06
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Nadine Qordimer (b. 1923) South Africa 332 NADINE GORDIMER COUNTRY LOVERS The farm children play together when they are small; but once the white children go away to school they soon don’t play together any more‚ even in the holidays. Although most of the black children get some sort of schooling‚ they drop every year farther behind the grades passed by the white children; the childish vocabulary‚ the child’s exploration of the adventurous possibilities of dam‚ koppies‚ mealie lands and
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pressures results in 4 different basic strategies that companies can use to compete in the global marketplace: international‚ global‚ multi-domestic‚ and transnational. Explain fully each strategy and discuss in detail the advantages and risks of each in India. International Strategy An international strategy refers to the sale of products in markets outside of the domestic company. Technology and globalization of business has created a new competitive landscape for the twenty-first century. In short‚
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