classmates‚ In Chapter 9‚ we learned the three-step writing process to persuasive messages. One of the most important tasks of the planning step is to do an insightful analysis of the audience. The best persuasive messages are connected to the audience’s desires and interests‚ as wells as the needs that influence their motivation. Persuasion is an essential skill especially on the advertising industry. A successful advertising message transcends the audience’s perceptions of needs and wants. It creates
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Source credibility Source credibility‚ is about the source and spokesperson’s credibility. From previous literature‚ source expertise and trustworthiness are crucial to be transmitted from a credible source. The spokesperson’s credibility has the following characteristics: to possess relevant expertise on the information topic‚ and to be trusted to transmit objective opinions (Hussein‚ 2012). Other studies state that the source’s expertise is the level of convincing. Convincing means that the communication
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4 Analyse different ways in which you would establish ground rules with your learners‚ which underpin behaviour and respect for others. According to Petty (2004‚ p.98) ‘Good teacher–student relationships are based on mutual respect’ which thrives where there is good classroom organisation that ‘…allows the lesson to run smoothly‚ so that good relationships can grow through positive experiences’ (Petty‚ 2004 p.104). As a trainer‚ there are a number of ways in which I establish ground rules with my
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are some ways that you can establish credibility with your audience? Credibility is a measure of how your audience perceives your knowledge‚ authority and believability on the subject or topic you are presenting. Knowledge is a key factor. You certainly don’t need to be an expert on your topic but you should spend quality time researching and developing deep knowledge on the subject. Providing supportive evidence such as statistics‚ visuals or personal stories are also helpful to establish credibility
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Nowadays‚ in most speech‚ there many steps to follow‚ but credibility is like the heart without it you won’t gain the audience attention. In the speech process‚ we follow many steps from the introduction‚ the way we caught the attention of the audience‚ to the credibility on what we said. For example‚ every morning while I drive to work I listened to a daily podcast on my car‚ generally are from the TED channel. Ted in YouTube‚ is one of my favorites media channels. People from many organization
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Running Head: CREDIBILITY PAPER Information Credibility on the Internet University of Phoenix CMGTT530 April 17‚ 2010 Introduction The Internet was designed for the exchange of unrestricted information. When considering the Internet‚ one distinct feature pertaining to the flow of online information must be understood; unlike traditional media‚ the Internet has no government or ethical regulations controlling the majority of its available content (Eastin‚ 2001). When evaluating
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Sartori ((2002). p122) argues that credibility relates to a state’s perceived honesty and the ability of the actor to bluff successfully. In this case Actor B judges Actor A’s credibility by assessing the previous and perceived future behaviour of Actor A. Actor B is far less likely to escalate a situation when Actor A has a reputation of following through with threats‚ i.e. a reputation for honesty. Jervis argues against this and claims that credibility is not the perceived honesty of an actor
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Credibility is your way to show you are trustworthy and dependable (Cardon‚ 2013). If you do a superior job with little to no mistakes you are credible. If you make promises and see them through; and “live by high ethical‚ corporate‚ and personal values” you are credible (Cardon‚ 2013). The credibility I have the most I care about people. You have to have competence to have credibility; competence is your “skills and knowledge” to get the work done‚ how you solve any business problems‚ and how well
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No Credibility‚ No Clue! In his 2011 article‚ “Reliance on Online Materials Hinders Learning Potential for Students‚” David Smith attempts to build upon student’s obligated online interaction to make a case against online classes. Smith first shows how much today’s learners must use online materials by using the example of his own Alma Mater. By referencing his own experience at the University of Nebraska—Lincoln‚ with MyRED and EBSCO search engine‚ Smith lays the grounds for the focus of his
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Credibility. Credibility ensures that the description and interpretation of data are consistent with reality and perceived social constructs as it exists in the minds of the respondents. This involves understanding the phenomenon from the participant’s eyes (Trochim‚ 2006). “Credible interpretations of qualitative data offer explanations that are consistent with the data collected and are understandable to the people in the study population” (Ulin‚ Robinson‚ &Trolley‚2005‚P.166). Data was collected
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