FEATURES OF SERVICES In terms of economics‚ service is a transaction where no physical goods are transferred from the seller to the buyer. The benefits of services are held to be demonstrated by the buyer’s willingness to make the exchange. In terms of management‚ Service is a customer-focused approach in delivering information technology. Service Management focuses on providing value to the customer and also on the customer relationship. Some of the basic features of Services are: 1. Intangibility:
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AMERICAN EXPRESS INTRODUCTION In the middle of 1996‚ American Express (AMEX) Travel Related Services (TRS)‚ India was concerned about the course of action it should follow to protect and consolidate its card business in India. The heat from the fiercely competitive card market had finally begun to tell on American Express. Since its entry into the Indian market in 1973‚ American Express had carefully shielded itself from the battle by nurturing a small niche at the top-end of the market
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Lecture Topic 1 : The Service Sector Reading : Chapter 1‚ Services Marketing : People‚ Technology‚ Strategy by Kotler & Wirtz‚ 7th Edition. The Service Sector- some facts : • In the West‚ business conditions generally remain difficult for service sector firms with falling prices hitting profitability. - The service sector typically accounts for between 66% and 75% of GDP in most of the more highly developed economies. (Central Intelligence Agency‚ 2011)
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Principles of Logistics and Marketing Essay “The service company can differentiate its service delivery in three ways: through people‚ physical environment and process” (Kotler P‚ 2005). Introduction: In today’s competitive marketplace companies are competing strategically through service quality for better differentiation. In certain time of period the successful companies were using marketing mix model of four elements: Product‚ price‚ promotion and place. However later
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You have decided to give several hours of your time each month to improve the community where you live. What is one thing you will do to improve your community? Why? Use specific reasons and details to explain your your choice. Getting involved in community services is a very self-fulfilling job and a privilege that every has. There are numerous things that people can do to help improve and ease the comfort of their community. The one thing that I will not forget to do is to get others involved
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Suggestions to Improve Industrial Relation:- a. Both management and unions should develop constructive attitudes towards each other – Constructive Attitude b. All basic policies and procedures relating to Industrial Relation should be clear to everybody in the organization and to the union leader. The personnel manager must make certain that line people will understand and agree with these policies. c. The personnel manager should remove any distrust by convincing the union of the company’s integrity
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Download Services Introduction In computer networks‚ the term “download” means to receive data (to your local system) from an external‚ remote system. Examples of such systems include FTP server and e-mail servers. It is implied that the data that is to be downloaded is going to be stored permanently. In many cases‚ users of download services use tools which are dedicated to the task of downloading‚ known as download managers. Download managers have various features‚ including the ability to
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.COMPANY BACKGROUND KTM Komuter is the first electrified commuter train service in Malaysia. It was introduced in 1995 to cater especially to commuters in Kuala Lumpur and the surrounding sub-urban areas and is a popular mode of transport to commute to Kuala Lumpur. Passengers of the KTM Komuter can rest in the comfort coaches while being taken to their destinations at very reasonable fares. The KTM Komuter has made shopping complexes and recreational centres more accessible‚ particularly
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in English‚ feeling it was just too hard for me. Even though I had a good understanding of English grammar‚ it did not help much. After I got into the university‚ I took a survival English class in a non-intensive institute. There‚ I found another way of learning English. I became interested in speaking in English to communicate with others.That was my real beginning of learning English.It is hopeful that most second/foreign language teaching today does not only focuson massive memorization of vocabulary
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Psychologists who study the mental process of thinking‚ as well as perception‚ learning‚ memory and language‚ work in the area of cognitive psychology. Thinking is probably one of the most difficult processes to describe‚ as we think in three ways. We think in words and meaning: semantic thought‚ we think in images by making mental pictures: iconic thought and enactive thought based on impressions of actions‚ such as tying a shoelace. Our memory provides us with the ability to remember the past and
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