image depending on the attitude toward the new product and perceived image fit. Consumer attitude depends‚ in turn‚ on initial brand associations‚ perceived category fit‚ perceived image fit and consumer innovativeness. Brand familiarity also shows indirect effects. Research limitations/implications – The model should be tested with extensions of the same (line extensions) or different categories. It is also necessary to analyse non-fictitious products‚ and to take different moderating effects into account
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A product is anything that meets the requirements of a particular market‚ this term involves a lot of dimensions because it is essential to recognize what contributes to the “total product offer”1 in order to be successful in the market or simple to keep our customers satisfy. A service is an intangible economic activity‚ not stored and does not result in ownership; Services nowadays are becoming more important and growing faster and consumers are more apprehensive with performance and satisfaction
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Case Analysis Report: Elektra Products‚ Inc. June 16‚ 2011 Case Analysis Report: ELEKTRA PRODUCTS‚ INC. RECOGNITION OF DECISION REQUIREMENTS Elektra Products‚ Inc.‚ an 80 year old publicly held company‚ had once been a leading manufacturer and retailer of electrical products and supplies. In recent years‚ it had experienced several problems such as declining market share‚ increasing competition against foreign and domestic markets‚ necessity for innovation of products‚ relationships between departments
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NEW PRODUCT LINE DEVELOPMENT Dark Chocolate with Omega 3 Masterand: Onaca Andra Maria Anul I FQM -2009- TABLE OF CONTENTS 1. Introduction……………………………………………………..………………………3 1.1. Basic Product Development Process Flow………………………….………………………..3 1.2. Challenges in Today’s Environment…………………………...…………………………….4 1.3. About Company…………………………………….…………………………………………6 2. New Product Development Process……………………………………………………9
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Product complexity definition What product “complexity” means to supply chain and the industry? It can be define differently based on the industry and the market. A lot people think complexity is the same meaning with complicacy or simplicity. Unfortunely‚ both of the definition is wrong because complexity is something that interacts among each other and sub divide it in all its single elements and lead to the solution of the problems. “Complexity makes a supply chain inflexible and inefficient
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These days most of people who include young and old people use the internet every day. Even thought the mobile phones have also the function of the internet. People say “It is evolution of technology with it industry”. But the time goes and goes‚ they also find some weak point. Especially‚ the children are very fast to adapt to their atmosphere. Using the internet is good to children or not? First of all schools have embraced the digital age and new technologies‚ including laptop computers‚ replacing
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Question 3 3.1 Highlights two advantages and two disadvantages for each of the following types of organizational structures: 3.1.1. Functional structures According T.N. Chhabra (2003:263)‚ functional structures directs the subordinates throughout the organization in his particular area of business operation. This means that subordinates receive orders and instructions not from one superior but from several functional specialists. In other words‚ the subordinates are accountable to different functional
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A free market system is the best way to organize the economy. capitalism‚ economic system based on private ownership of the means of production‚ in which personal profit can be acquired through investment of capital and employment of labor. Capitalism is grounded in the concept of free enterprise‚ which argues that government intervention in the economy should be restricted and that a free market‚ based on supply and demand‚ will ultimately maximize consumer welfare. These principles were most notably
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Singapore Airlines - An Excellent Asian Brand Think about one of the strongest brands from Asia‚ and chances are that Singapore Airlines and its long-serving‚ almost iconic Singapore Girl easily come to mind. Singapore Airlines has consistently been one of the most profitable airlines globally‚ and has always had the reputation of a trendsetter and industry challenger. There are several good reasons for this. Most relates directly to the strong brand management driven primarily by the Singapore
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ssHow to Increase Sales in Retail with Market Basket Analysis Marko Svetina‚ Jože Zupančič Merkur d.d. C. na Okroglo 7‚ Naklo‚ Slovenia marko.svetina@merkur.si University of Maribor‚ Faculty of Organizational Sciences Kidričeva cesta 55a‚ Kranj‚ Slovenia joze.zupancic@fov.uni-mb.si Abstract: This paper investigates market basket analysis as an important component of analytical CRM in retail organizations. It presents the case of the company Merkur d.d.‚ Slovenia‚ a trading company dealing in items
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