Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in
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Question 1: The marketing advantages of strong brands There are many definitions of a strong brand‚ but in general it is assumed that a ‘strong brand’‚ or a brand with high ‘equity’‚ provides advantages to the brand’s owner (Wood 2000). These advantages allow the opportunity to charge consumers a premium price. Also‚ the product range of a strong brand can be extended (Spiggle‚ Nguyen and Caravella 2012). But moreover‚ a strong brand is less likely to be the victim of hostile competitive marketing
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The purpose of the Weak Acid Dissociation experiment is to determine the dissociation constant of a weak acid experimentally by using acid-base titration with a strong base and stoichiometry. An acid-base titration is a method by which a basic (or acidic) solution of unknown concentration is reacted with an acidic (or basic) solution of known concentration. (1) The pH in acid-base titration is measured using a pH meter or color changing indicator‚ such as phenolphthalein‚ as the known solution is
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I. Study Summary The objective of this paper is to examine the relationship between corporate governance on dividends payout in Canada to better understand "why companies pay dividends". In the light of agency theory‚ Adjaoud and Ben-Amar tested two competing hypothesis‚ which are outcome and substitution hypothesis. They chose Canada to examine the relationship between corporate governance and corporate dividend payments for two reasons; first‚ the comparability between Canada and USA from
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Narwani Class: 11th Com J Subject: MARKETING THE INDIAN HIGH SCHOOL DUBAI JANUARY - 2013 Remarks: _______________________. Signature: ______________________. THE INDIAN HIGH SCHOOL‚ DUBAI BONAFIDE CERTIFICATE Certified that this project report “Corporate Wars” is the bonafide work of “KARAN NARWANI” who carried out the project work under my supervision. _____________________________. Teacher In-charge (Mrs.Megha Rohra) Firstly‚ I would like to thank my marketing teacher Mrs. Megha
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Corporate Entrepreneurship Corporate entrepreneurship is also commonly known as corporate venturing or Intrapreneurship. It is coined by legendary management thinker and management guru Peter.F.Drucker. It is the act of initiating new ventures or creating value with an already established organization or social entity. It is basically a process of creating new business within established firms to improve organizational profitability and enhance a firm’s competitive position or the strategic renewal
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16: CORPORATE GOVERNANCE – Combined Code Question 1 “Early skepticism about the self-regulatory nature of the Cadbury Report has melted away. It is now clear that self-regulatory codes have a useful role to play in solving the crisis which has been facing corporate governance. Discuss. i. Usefulness/doubts about Cadbury ii. Self-regulating code iii. Crisis-problem been solved? Introduction In as early as the 1960’s‚ successful commentators and businessmen have identified the significance
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TABLE OF CONTENTS GOOD CORPORATE GOVERNANCE 2 • OBSERVANCE OF GOOD CORPORATE GOVERNANCE 3 • FAILURES OF CORPORATE GOVERNANCE 5 CORRUPTION 5 • BENEFITS OF AVOIDING CORRUPT PRACTICES 6 CONCLUSION 8 REFERENCES 9 GOOD CORPORATE GOVERNANCE Governance in the Oxford dictionary is defined as “control or influence”‚ while corporate is defined as “shared by all members of the group”. Therefore corporate governance refers to the structures and processes for the direction and control of members
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CORPORATE GOVERNANCE Corporate governance involves a set of relationships amongst the company’s management‚ its board of directors‚ its shareholders‚ its auditors and other stakeholders. These relationships‚ which involve various rules and incentives‚ provide the structure through which the objectives of the company are set‚ and the means of attaining these objectives as well as monitoring performance are determined. Thus‚ the key aspects of good corporate governance include transparency of corporate
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“They left all the weak ones here” In section 4 of the novel “of mice and men”‚ George and the ranchers have left the “weak ones” at the ranch and gone into town. Although Curley’s wife is the one who refers to them as the “weak ones”‚ she herself is included in this group. The theme which is emphasised in this section is the overriding theme that humanity is small and fragile in comparison with the forces that control our lives. Steinbeck shows great compassion to this group of people‚ he describes
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