Entered India in 1989 One of the largest multinational investors Provides direct and indirect employment 1‚50‚000people (including suppliers and distributors) BEVERAGES Pepsi‚ 7UP‚ Mirinda‚Mt. Dew and DietPepsi HYDRATINGAND NUTRITIONAL BEVERAGES Aquafina ISOTONIC SPORTS DRINKS Gatorade JUICE BASED DRINKS Tropicana100%‚ Tropicana Nectars‚Tropicana Twisters and Slice LOCAL BRANDS Lehar Evervess Soda and DukesLemonade Manufacturer Sponsored Retail Franchisee Pepsi Co licenses bottlers
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in lunch boxes; it goes to every meeting‚ lecture hall‚ and soccer match; it ’s in the cubicles at work; in the cup holder of the treadmill at the gym; and it ’s rattling around half-finished on the floor of every minivan in America. Brands like Aquafina‚ Evian‚ and Dasani claim to use sources from deep‚ pristine pools of spring water‚ and majestic alpine peaks. When companies claim their water is from pure sources and is of safe quality‚ millions of people believe that bottled water is the safest
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| STRATEGIC ANALYSIS OF BISLERI | | | SUBMITTED BYAnkit sharma | | | EXECUTIVE SUMMARY The bottled water industry in India is currently valued at more than $ 1.5 billion. The bottled water industry is growing at rate of 18% CAGR and has attracted many players including Pepsi and Coca Cola. The pioneer of the industry Parle Bisleri has grown over the years and maintained its top position. The bottled water industry consists of organized and unorganized players. There are about
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PepsiCo also initiated the acquisition of Tropicana for $3.3Billion in 1998 (CNN Money‚ 1998)‚ setting itself up as the largest producer of branded juices for the health conscious in the USA. Subsequent acquisitions of Quaker Oats‚ Gatorade‚ Lay’s and Aquafina positioned itself as the world’s 4th largest Food & Beverage (F&B) company with sales of US$22000Million; as compared to Coca Cola‚ which was ranked 13th‚ with sales of US$8191Million‚ solely from sales of Beverages.( Top 100 Food & Beverage Company
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in broad recognition by such PepsiCo brands as Diet Pepsi‚ Gatorade Mountain Dew‚ Thirst Quencher‚ Lay’s Potato Chips‚ Lipton Teas (PepsiCo/Unilever Partnership)‚ Tropicana Beverages‚ Fritos Corn‚ Tostitos Tortilla Chips‚ Doritos Tortilla Chips‚ Aquafina Bottled Water‚ Cheetos Cheese Flavored Snacks‚ Quaker Foods and Snacks‚ Ruffles Potato Chips‚ Mirinda‚ Tostitos Tortilla Chips‚ and Sierra Mist. • The strength of these brands is evident in PepsiCo’s presence in over 200 countries. The company
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A research on effectiveness of training & development programme at t. t. minerals pvt — Document Transcript BACKGROUND OF STUDY The Nigerian industry is waking up to the challenges thrown in by market economy. To survive in this highly competitive scenario‚ managers are being pressurized to improve quality‚ increase productivity‚ cut down waste and eliminate inefficiency. The collective efforts of the employer and the employee assume relevance in this context .And this is where human resource management
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The Case Against Bottled Water TheStar.com - August 11‚ 2008 By Sean Petty & Justin Trudeau Essay Exercise: After reading this newspaper opinion piece‚ think about how the authors could revise this into an academic essay. What would they have to change in terms of content‚ format‚ and style? Consider whether there are any opportunities for using headings‚ graphics‚ etc. Canadians have long been proud of the mighty rivers and beautiful lakes that make this country one of the greatest repositories
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Cola Wars CASE STUDY : COLA WARS CONTINUE : COKE AND PEPSI IN 2006 The case study “Cola Wars Continue: Coke and Pepsi in 2006” focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. ‘ Cola war’ is the term used to describe the campaign of mutually targeted television advertisement & marketing campaigns between Coke & Pepsi. Furthermore‚ the case also focuses on the Coke vs. Pepsi
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a slight decline in recent years. SWOT for the Industry Strength: Product Expansion – many new products have been developed Distribution Channels – Can use convenience stores‚ grocery stores Able to deliver with carbonated soft drinks Weakness: Price is high compared to soft drinks Unhealthy ingredients Caffeine is not regulated – like in soft drink industry Opportunity: Consumer demand Supplier Channels – ingredients‚ cans‚ labels Product Innovation – provides differentiation
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Introduction Water is the most important necessity for life. The drinking-water needs for individuals vary depending on the climate‚ physical activity and the body culture. But for average consumers it is estimated to be about two to four litres per day. The growing number of cases of Waterborne diseases‚ increasing water pollution‚ increasing urbanization‚ increasing scarcity of Clean and Safe Drinking Water Quality etc. have made the bottled water business just like other consumer items. Scarcity
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