family manufactures and markets carbonated & non carbonated soft drinks and mineral water under Pepsi Brand. The various flavour and sub brands are Pepsi‚ Mirinda orange‚ mirinda Lemon‚ Mountain Dew‚ & 7up‚ Slice orange‚ Everest soda and Aquafina. It has the licence to supply beverages in the territories of western UP‚ part of MP‚ half of Haryana‚ whole of Rajasthan‚ Goa three districts of Maharashtra‚ 13 districts of Karnataka‚ and whole of Nepal. The group has in total 18 bottling plants
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packages and distributes Pepsi products (Pepsico‚ 2008). The product selected from PepsiCo and analyzed for income and price elasticity is Pepsi. Pepsi is a product of PBNA. PBNA also includes Mountain Dew‚ Sierra Mist‚ Tropicana‚ SoBe and Aquafina. “PBNA manufactures and sells concentrate for some of these brands to licensed bottlers‚ who sell the branded products to independent distributors and retailers” (Pepsico‚ 2008). Some of the major competitors for PepsiCo are Bacardi Limited‚ Coca-Cola
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The Coca-Cola versus Pepsi competition is perhaps the most well known rivalry in the history of marketing. Coke has long enjoyed the home field advantage‚ having become entrenched as the most popular and identifiable cola throughout the world. Although it has carved itself a substantial portion of the market‚ Pepsi has struggled to match the sales revenue of Coca-Cola; until recently. Although Pepsi has never come close to equaling Coke cola market share‚ they have become more aggressive and adept
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mothers in a special Mother’s Day program”. A lot of mothers run the households and are the ones that decide what food and drink are purchased and brought into the home. The male population of course is targeted as well. Daman Wayne endorsed PepsiCo’s Aquafina and numerous famous minority athletes to promote their brand. There is no way to ignore that because of convenience factors the impact that plastic water bottles are having on the environment. Over 65 million plastic water bottles are thrown away
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Frito-Lay‚ the world’s number 1 maker of snacks such as corn chips (Doritos‚ Fritos) and potato chips (Lay’s‚ Ruffles‚ WOW!). PepsiCo sells its Gatorade sports drink and Tropicana orange juice brands through other divisions. The company also sells Aquafina bottled water‚ Dole juices (licensed)‚ Lipton ready-to-drink tea‚ and Rold Gold pretzels. Pepsi’s mission is to be the world’s premier consumer products company focused on convenient foods and beverages. They seek to produce healthy financial rewards
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CHAPTER 1 INTRODUCTION Demand forecasting refers to the prediction or estimation of a future situation under given constraints. Demand Forecasting is the activity of estimating the quantity of a product or service that consumers will purchase. Demand forecasting involves techniques including both informal methods‚ such as educated guesses‚ and quantitative methods‚ such as the use of historical sales data or current data from test markets. Demand forecasting may be used in making pricing decisions
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PROJECT REPORT ON BISLERI INTERNATIONAL PVT. LTD. Academic year (2010 -2011) Submitted By: Ria Gupta B.B.A. 5th Semester ACKNOWLEDGEMENT I owe a great many thanks to a great many people who helped and supported me during the writing of this project report. My deepest thanks to Lecturer‚ Mrs.Nidhi sharma the Guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary correction as and
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Marketing & Distribution of Packaged Drinking Water Submitted by Asif Muhammed Praveen Kumar Pritha Sarkar F162 F192 F222 Marketing & Distribution of Packaged Drinking Water We would like to express our gratitude to Ms. Garima Gupta who guided us throughout the execution of this project and who always provided us with his valuable insights on how to do a marketing research project both inside and outside the classroom. We would also like to thank the consumers who took time out to fill up our
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Table of Contents 1.0 Company profile 2 1.1 PepsiCo Mission: 2 1.2 PepsiCo Vision: 3 2.0 Product Group 3 3.0 Foreign market expansion 4 3.1 Our performance in 2013 was strong: 4 3.2 Frito-Lay North America 5 3.3 Quaker Foods North America 5 3.4 Latin America Foods 6 3.5 PepsiCo Americas Beverages 6 3.6 Europe 6 3.7 Asia‚ Middle East and Africa 7 4.0 ORGANIZATIONAL STRUCTURE 7 4.1 STRATEGIES 7 4.2 Supply Chain of PepsiCo. And Supply Chain Strategy 8 4.3 Supply Chain Planning 8 4.4 Supply Chain Operation
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istan Nestle Pakistan Limited– Case Study Mission Statement of Nestle - Pakistan To positively enhance the quality of life of the people of Pakistan by all that we do through our people‚ our brands and products and our CSR activities. (End of Mission Statement) Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A. - a company of Swiss origin headquartered in Vevey
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