pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives.” In this report‚ we will discuss about the marketing mix of Colgate’s toothpaste in Malaysia. Colgate Company is a top global maker and marketer of toothpaste and other soap of cleaning products. According to Ion Cook (Chairman‚ president of Colgate‚ 2007)‚ Colgate began in New York City early in the 19th century. Nowadays‚ it is a truly global company serving hundreds
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mass of calcium carbonate‚CaCO3 in toothpaste using back titration technique. A known weight portion of toothpaste is obtained to react with known volume and concentration of standard acid solution. After completing the reaction‚ the resulting solution containing excess acid is back titrated with known volume and concentration of standard base solution. Determination of excess acid after reaction allow us to calculate the amount of acid react with CaCO3 in toothpaste sample. My result for this experiment
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personal care products. Household products include: soaps and other detergents‚ such as laundry detergents and bleaches; polishes and sanitation goods; and other cleansing agents. Personal care products consist of : personal cleaning products such as toothpastes‚ shampoos‚ bar soaps and body washes; health and beauty aids‚ including cosmetics‚ fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide
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marketed in 1961 as the first desensitising toothpaste based on a strontium chloride formulation. About 20 years later‚ in 1980‚ Sensodyne toothpastes containing a new potassium nitrate formulation were launched. Besides being a leader in treating dentine hypersensitivity‚ the Sensodyne brand expanded in 2006 with the launch of Sensodyne Pronamel to help protect against the effects of dental erosion. Sensodyne is globally recognised as a specialist toothpaste for sensitive teeth. In addition to being
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Product – Customer needs Colgate has a variety kind of toothpastes to satisfy each segment needs. For instance‚ Colgate Regular for economy segment. Colgate Tartar Control Toothpaste and Colgate Oxygen Bubbles for those who want to whiten teeth and fight cavities Colgate Sensitive Multi Protection and Colgate Pro Clinical for those who want to promote good oral health Colgate Dora the Explorer‚ Colgate SpongeBob which targeting children in regard to packaging‚ flavor and theme
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teaspoon of xylitol 1 cup of cold water 1 cup of hot water 1/4 cup of water Steps 1. 1 Pour a half of a cup (110g) of baking soda into a mixing bowl. Baking soda has a natural cleansing ability and can even be found in some commercial toothpastes. It’s non-toxic and will help polish your teeth. Some recipes call for table salt‚ in which case you should mix three parts of baking soda with one part of table salt. Ad 2. 2 Add three teaspoons (15g) of glycerin for every 1/4 cup (55g) of
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aluminum toothpaste tubes for Colgate and Unilever and by 1977‚ he invested and opened Aluminum Container Inc. It was the start of his battle against entrenched giants to becoming the number here toothpaste producer in the Philippines . However‚ in 1986‚ a new packaging arrived and the two multinational companies (MNC) decided to switch to plastic tubing. Instead of closing down‚ Pedro decided to use his machinery and make and offer his own toothpaste. Knowing little about toothpaste‚ he had technical
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outdated‚ a successful brand is timeless.”(STEPHEN KING) Earlier in India oral hygiene was the domain of local homemade ayurvedic powders or natural herbs. The history of toothpaste in India can be traced back in year 1975.Now the awareness regarding oral hygienic Indian society has increased with the different brands of toothpaste. Colgate-Palmolive
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idea of foundation Russian company that will supply growing consumer’s needs in personal hygiene. Actually‚ Splat Cosmetics produces pharmaceuticals and cosmetic products with wide range of different trademarks but their main product always was Toothpaste. 2. Marketing Environment and industry dynamics 5 C’s Analysis 1st C determines Customers. I will combine it with the Context analysis. As I’ve said before‚ Russia in 2000 was literally ruined after all that happened with it over the last decade
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other landforms Refraction occurs when the part of a wave crest in shallower water moves slower than the part of the wave crest in deeper water‚ causing the wave to bend (see figure 1). When waves approach a straight shore line at an angle‚ the part of a wave crest‚ closer to the shore is in shallower water and moving slower than the part away from the shore in deeper water. The wave crest in deeper water catches up so that the wave crest tends to become parallel to the shore‚ causing the wave to
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