what resources it has that is strategic to the competition. Strengths are‚ in effect‚ resources‚ capabilities and core competencies that the organization holds that can be used effectively to achieve its performance objectives. 2. Weaknesses : A weakness is a limitation‚ fault‚ or defect within the organization that will keep it from achieving its objectives; it is what an organization does poorly or where it has inferior capabilities or resources as compared to the competition. 3. Opportunities:
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were presented with a team building exercise and discuss my understanding of the marshmallow challenge. The first thing we were instructed was that we only had five minutes to complete the challenge. Then‚ instructed you can only use the tube of toothpaste and a plate for the challenge. Next‚ we were
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position in the consumer goods industry with many well known premium products in its portfolio like: - Fabric and Home Care: Tide‚ Cascade - Baby‚ Feminine and Family Care: Bounty - Beauty Care: Max factor‚ Cover Girl‚ Head & Shoulders - Health Care: Crest - Food and Beverage: Folgers Coffee Today P&G has 250 brands. P&G speeds up the supply chain challenges. P&G has ability to connect efficiently and effectively with the thousands of retailers who sell its products worldwide. From the smallest stores
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My family crest is centered around three subjects: Family‚ Faith‚ and Life. All three subjects are divided by colors‚ the colors all having a special meaning behind them. Family is symbolized by a heart due to the amount of love I have for my relatives. Faith is symbolized by a cross‚ because the cross represents Christianity. Life is symbolized by a globe‚ because the amount of life on earth is innumerable. My family crest overall is kid themed‚ as portrayed by the vast variety of colors. The background
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PRODUCT LAUNCH GlaxoSmithKline trying for its second foray in the oral care market through Sensodyne toothpaste: Challenges Ahead Abstract In January 2011‚ GlaxoSmithKline Consumer Healthcare India (GSKCH) launched its global oral care brand Sensodyne in the Indian market. Sensodyne is a toothpaste for sensitive teeth and is a global leader in the premium toothpaste category across the world. The brand was previously owned by Block Drug Company INC and was acquired by GSK in 2001. This was the
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your product in terms of * Competitive position * Market attractiveness COLGATEColgate was the first toothpaste in a collapsible tube‚ introduced in 1896‚ when it had previously been sold in glass jars since 1873‚ Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas. A new product launched by Colgate sensitive pro relief toothpaste 50g product now available in just $2.60.The product does contain fluoride‚ at a lower concentration so
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Company" under the management of Samuel Colgate‚ his son. In 1872‚ Colgate introduced Cashmere Bouquet‚ a perfumed soap. In 1873‚ the firm introduced its first toothpaste‚ an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube‚ Colgate Ribbon Dental Cream‚ in 1896. By 1908 they initiated mass selling of toothpaste in tubes. Colgate-Palmolive has long been in fierce competition with Procter & Gamble‚ the world’s largest soap and detergent maker. P&G introduced its Tide laundry
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Vision “Touching lives‚ improving life”. Mission Statement We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result‚ consumers will reward us with leadership sales‚ profit‚ and value creation‚ allowing our people‚ our shareholders‚ and the communities in which we live and work to prosper. History William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ immigrants from England and Ireland‚ respectively
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Marketing professionals emphasize on creating‚ maintaining‚ protecting‚ and enhancing brands. There are four stages in life of any product i.e. Introduction‚ Growth‚ Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected
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Journal of Economics and Behavioral Studies Vol. 1‚ No. 1‚ pp. 27-39‚ Dec 2010. Toothpaste Brands –A Study of consumer behavior in Bangalore city *G. Vani1‚ M. Ganesh Babu2‚ N. Panchanatham3 Professor‚ Acharya Institute of Technology‚ Solladevanahalli 2Assistant Manager‚ ICICI Bank‚ Bangalore‚ 129/2‚ AGBG Layout Chikkabanavara 3Dept Head‚ Dept of Business Administration‚ Annamalai University‚ Chidambaram‚ Tamilnadu *gvani3333@yahoo.co.in 1Asst. Abstract: ‘Consumer is king’ –the statement carries
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