Chapter 2: The Marketing Research Process and Proposal This chapter provides the overview of the research process (scientific research process) Changing View of the Market Research Process 1) Data for interpretation Primary data: information that is collected specifically for a current research problem or opportunity. Secondary Data: growing emphasis on secondary data. Information previously collected for some other problem or issue → stored in a data warehouse to help understand bus problems
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and Szekely. 2011. What is union democracy? Retrieved 7/11/13 from http://www.aud2.uniondemocracy.org/legalrights/rights%2526organizing/what-union-democracy-0 overdue overdue accounts. 2013. Accounting Principle. Encyclopedia of Business Terms and Methods. Retrieved 7/11/13 from http://www.business-case-analysis.com)
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DOWNLOAD PSY 326 Research Methods Week Two Discussion. 1. Research Design You have been approached by a pharmaceutical company that has developed a new drug that is supposed to be effective in the treatment of schizophrenia. Before mass producing the drug they want to be sure that it is more effective than the drug they are currently producing. They have hired you to design a research study to determine the effectiveness of the new drug compared with the old one. Discuss what research you would
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Qualitative & Quantitative Research Methods PSY 326 Dr. Willow Aureala March 29‚ 2011 Qualitative & Quantitative Research Methods There are two types of research methods: qualitative and quantitative. Qualitative research methods are complex meaningful analyses characterized by processes and meanings that are not measured in terms of mathematical measurements. Quantitative research however‚ relies and builds on mathematical procedures and methods‚ such as frequency‚ quality‚ amount
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RESEARCH METHODS FOR STRATEGIC MANAGERS Table of Contents INTRODUCTION 4 LEARNING OUTCOME NO 1: UNDERSTAND HOW TO SELECT A RESEARCH QUESTION 4 1.1. SELECTING A RESEARCH QUESTION 5 1.2. RESEARCH QUESTION 6 1.3. FACTORS THAT CONTRIBUTE TO THE PROCESS OF SUCCESSFUL RESEARCH QUESTION SELECTION 6 1.4. JUSTIFICATION FOR THE CHOICE OF RESEARCH QUESTION 7 LEARNING OUTCOME NO 2: BE ABLE TO CONDUCT A LITERATURE REVIEW 7 2.1. CONDUCTING RESEARCH TO FIND LITERATURE RELEVANT TO THE RESEARCH
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2013/3/31 Introduction: The Nature and Purpose of Econometrics Continuous and Discrete Data What is Econometrics? Literal meaning is “measurement in economics”. Definition of financial econometrics: The application of statistical and mathematical techniques to problems in finance and accounting. Continuous data can take on any value and are not confined to take specific numbers. Discrete data can only take on certain values‚ which are usually integers Types of Data Dummy
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- IV causation DV Example of a good experiment Random assignment to groups - expt grp --> pre test --> expt treatment --> post test - control grp --> pre test --> post test Is yawning contagious? Random Sampling and Random Assignment One time of randomization‚ splitting process will have another randomization To avoid bias Replicable Why we need expt and control grp Need to ensure similarity btw the personal characteristics of the control and expt grp Is it the IV tht cause the changes
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Executive Summary This research provides statistical analysis for gross monthly sales in 60 stores using five key measures within a 10km vicinity: number of competitors‚ population in ‘000’s‚ average population income‚ average number of cars owned by households‚ and median age of dwellings. These quantitative variables are the key determinants‚ which will provide substance for descriptive statistics and the multiple linear regression model. This research reports mainly on statistical analysis
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Othello’s weakness is as much a cause of tragedy as Iago’s malice; do you agree? The power to use another person and manipulate them is a great skill which Iago possess‚ but without all of Othello ‘s weakness’‚ it would be a pointless skill‚ which is why the main cause of Othello’s tragedies is his weaknesses. His passion to follow his will‚ not his mind‚ means he is easily susceptible to jealously which‚ for Desdemona‚ means her untimely death. The fact that Othello is an outsider makes him vulnerable
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Part 2 research approaches 5 quantitative and qualitative research 6 sampling strategies 7 survey research 8 secondary data and archival sources 9 case studies‚ qualitative interviews and focus groups 10 observation 11 content analysis and other qualitative approaches 12 experimentation Chapter 5 quantitative and qualitative research 5.1 qualitative and quantitative studies Quantitative studies rely on quantitative information (numbers and figures) and qualitative studies
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