Brand Update : Idea Idea cellular is running another series of campaigns under " An idea can change your life " theme. This time‚ the brand is evangelizing " save the trees " idea. Watch the tvc here : Idea Idea cellular should be commented for its consistency in their positioning. It is very easy for the brand managers to become bored at harping on same theme again and again. This can prompt some managers to change for the sake of changing thus undoing the entire work done so far. In that
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Idea Cellular: Idea Cellular is nothing but a company (wireless telephony) that operates in around twenty two telecom circles i.e. in India. In 1995 it came into existence. It began as a joint business enterprise in between Aditya Birla Group‚ Tatas‚ and AT&T by appending Wings Cellular (that operated in UP‚ MP)‚ Tata Cellular and Birla AT&T communications. At the starting it had just some degree of footprint in the field of GSM. In the year of 2004 Escotel acquisition provided Idea a properly
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Idea Cellular 1. Company History 3 2. Idea Service Areas 4 3. Company History 5 4. Idea’s Values 8 5. Idea’s Promoters 11 6. Brand Information 12 6.1 Brand Identity 12 6.2 Brand Image 13 6.3 Brand Communication 13 6.4 Taglines 15 6.5 Advertisement Campaigns 15 7. Conclusion 20 1. Company History Idea Cellular is a part of the US $24 billion Aditya Birla Group and a leading GSM mobile services operator with licenses to operate in 13 telecom service areas in India
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Idea’s AD Campaigns Idea had decided not to adopt celebrity endorsements in 2002 while its competitors like Bharti Airtel had been using multiple celebrities to promote its brand. !dea was launched as a brand in April 2002... ’A Good !Dea’ Campaign Idea’s promotions in 2006 were based on its tariffs‚ service quality‚ and network coverage. For instance‚ Idea started promoting its Rs.0.5 per local call per minute service aggressively. One of its TVCs featured a bowler and an umpire in a game of
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SWOT Analysis of Idea Cellular Introduction of the company: | Idea cellular‚ a part of Aditya Birla group‚ is one of India’s leading GSM mobile services operator.This telecom company has licenses to operate in all 22 service areas. Presently it is operating in 13 circles. Idea Cellular value-added services like GPRS‚ call conference‚ GSM‚ GPS and also provides customized solutions according to business specific needs.With a customer base of 98 million as on August 2011‚ it is among top 25
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INDEX CHAPTER -1 * INTRODUCTION * CUSTOMER SATISFACTION MEASUREMENT * METHODLOGIES * IMPROVING CUSTOMER SATISFACTION * CUSTOMER SATISFACTION SURVEYS * BENEFITS AND CHALLENGES CHAPTER -2 * RESEARCH METHODLOGY * METHODS OF RESEARCH * NEEDS OF THE STUDY * OBJECTIVES OF THE STUDY * LIMITATIONS OF THE STUDY CHAPTER -3 * INDUSTRY PROFILE * COMPANY PROFILE * PRODUCT PROFILE CHAPTER -4 * DATA ANALYSIS * INTERPRETATION CHAPTER -5 *
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adopted by Idea Cellular:. (I) AB as the Brand Ambassador-Though the company was a bit late in appointing Abhishek Bacchan as the brand ambassador of the company(In October 2007). The company’s focus on its ads also shifted from highlighting it’s tariff plans and network coverage to use of mobile telephony to resolve social issues. It also tied up with the IPL‚ Mumbai Indians‚ and players like Sachin Tendulkar and Zaheer Khan promoted the brand. (II) Focus on the Existing Costumer Base-Idea claims
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IDEA Cellular:- IDEA Cellular is a publicly listed company‚ having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 15 % in Q1 FY 2013‚ and subscriber base of over 117 million. Idea has consistently stayed ahead of the industry in VLR reporting‚ and has the 3rd highest base of active subscribers. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations‚ and ISP license. With traffic in
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Idea Cellular Buys 40.8% Stake in Spice Communication By: PTI | Jun 26‚ 2008 {draw:a} Email this {draw:a} Comments {draw:a} RSS {draw:a} Digg this {draw:a} Del.icio.us Idea Cellular has announced acquisition of rival mobile operator Spice Communications in a deal entailing purchase of a 40.8 per cent stake for over Rs. 2‚700 crore in shares and cash. Besides‚ Idea will also make an open offer‚ along with Telekom Malaysia‚ to acquire a further 20 per cent stake in Spice for over Rs
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Marques Johnson September 16‚ 2014 “Skepticism about Weakness of Will” Summary By: Gary Watson In this essay Watson argues that there is no fundamental distinction between weakness of will‚ akrasia‚ and compulsive behavior. Watson said that when a person knowingly acts against their better judgment that is a weakness of their will. In particular‚ he challenged the common view that the weak-willed individuals are unable to resist‚ while a person who acts compulsively cannot resist their
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