[By Roma Christian] Strategic Marketing Plan Report: Jetstar Australia [This report will specialise in the operation of Jetstar Airlines within the Australian domestic airlines market] 3.0 CORPORATION AND SBU BACKGROUND 3.1 Corporation Jetstar Airlines Australia is a Qantas owned subsidiary specialising in low fares throughout the Australian domestic airline market (_). Though this Australian subsidiary is wholly Qantas group owned‚ the company is separately managed and operates independently
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still willing to fly with Jetstar even though the A (H1N1) influenza is out there. 2) SWOT analysis is an analysis on the organization’s strength‚ weaknesses‚ opportunities and threats. It consists of external and internal analysis‚ the purpose of SWOT analysis is to come out a strategies that use the strengths and opportunities of an organization wisely and effectively‚ correct weaknesses and prepare organization for threats. There are many strengths and weaknesses in Jetstar‚ one of the strength
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customer loyalty‚ in its marketing strategies‚ the company needs to build the right relationship with right customers and create customer delight. The company should strengthen customers’ belief that lower price does not mean bad services. Besides‚ Jetstar Asia should develop effective advertising strategy to consolidate their brand name through mass media. Furthermore‚ limited fleet and flight destinations caused restriction in expansion marketplace as well as attracting target customers. Thus‚
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include in their Balanced Scorecard. Airline industry is very competitive as Jetstar isn’t the only Domestic Flight dominating the market. Porter’s Five- Forces Model is used to analyse the intensity and profitability of this industry. In order to illustrate Jetstar’s competitive advantage over its competitors‚ Porter’s Five Forces evaluation is assessed below. Porter’s Five Forces model is essential to evaluate Jetstar Airways’ competitive advantage as it was established in 2003 as a low-cost airline
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- Flexible ticket price structure: Jetstar Asia Airways has applied flexible ticket price structure that allows customers can choose any kind of ticket‚ depending on customers’ demand. Customers can purchase which ticket with or without luggage. By this application‚ Jetstar Asia Airways desires to meet customers’ diversified demands. - Growth in market share: The Company is going to launch its first service into China on December 16‚ 2009 (BusinessWeek‚ 2009). After that‚ it will offer new destination
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VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry‚ product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas‚ including flights‚ travel insurance‚ holiday packaged deals‚ and freight business. Products segments including ▪ Business travel ▪ 57.1% of industry revenue ▪ full-fare ▪ business &
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Industry size‚ routes‚ hubs and passenger numbers 9 5. Financial data 2008 14 6. Jetstar 15 New Mission Statement 15 New Value Statement 15 Strategic Objectives 15 Key Strategies 15 1. Executive Summary In this strategic analysis report I as senior manager of Jetstar have developed PESTEL analysis‚ SWOT analysis‚ competitive analysis‚ created new mission and value statement for Jetstar and developed 3 strategic objectives and 2 key strategies for the next 3-5 years. 2.
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Business Report Product Category: International Airline — Jetstar Airways & Singapore Airlines Executive Summary This report discusses the difference between Singapore Airlines and Jetstar. Firstly‚ a consumer profile is developed to show that Singapore Airlines target the upper social class with self-esteem needs while Jetstar targets economical consumers with social needs. Next‚ the study of motivation shows that SIA and Jetstar consumers are driven by various needs – safety‚ social and
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....................................... 4 Expansion Into Asian Market ......................................................................................................... 5 Jetstar Japan ....................................................................................................................... 6 Jetstar Hong Kong ............................................................................................................. 6 New Premium Asian Airline ..............................
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Jet Star Airline: The Jetstar Group is a network of value based carriers providing all day every day low fares across Australia‚ New Zealand and the Asia Pacific region. We’d like to give you the chance to get to know us a little better by reading about our impressive fleet. You can also find out more about career opportunities within Jetstar‚ including our exciting Pilot Cadet Program. Jetstar Jetstar’s mission is to offer all day‚ every day low fares to enable more people to fly to more places
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