Globally recognised brand name and logo Excellent safety record – probably the best in the world (not one death on a Qantas flight) Operational excellence: Qantas has twice won the Cumberbatch trophy for engineering excellence. Very successful launch of Jetstar (Australia and Asia) Weaknesses: Speculation that British airways will quit its $1.3 billion stake in Qantas. Higher labour and other operating costs than its competitors An ongoing disputes between Qantas management and militant unions Recent safety
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strategies of the key firms operating in this market. Introduction This report explains the theory of oligopoly and discusses how Australia ’s airline industry provides a solid example of an oligopoly market. It uses case studies of Qantas‚ Jetstar‚ Virgin and Tiger airlines to demonstrate how they all need to employ profit-maximising strategies that take into account the likely response to the strategies of other firms. Airline Industry Overview Australia ’s airline industry can be classified
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number of yearly passengers traveling on budget airlines passed 10 million for the first time in 2011. These passengers are mainly economical travelers in their twenties and thirties with extremely high price-consciousness. Competition Air-Asia‚ Jetstar Asia‚ Tiger Airlines‚ Lion-air and youngest entrant Scoot are the key players in budget airline industry in Singapore. AIRASIA Airasia has been the most successful budget airline in Asia with profit doubling in year ended 2012 due to the increase
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PESTEL and Porter’s Five Force Analysis of QANTAS Assessment 2: Report Fiona Anderson‚ Assessment 2: Report MGT330— Kym Treharne Due Date:10 September 2014 Student Number: 11449245 Executive Summary The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks‚ this report will assess Qantas’ opportunities and strengths within
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" Sydney Morning Herald 22 Oct. 2004. 15 Feb. 2008 <www.smh.com.au>. Annual Report Annual Report. Qantas. Qantas Airways Limited‚ 2003. Annual Report Annual Report. Virgin Blue. 2007. "Australian Workers Union." 16 Feb Bartholomesz‚ Stephen. "Jetstar Plots Course to Undershoot Virgin and Block Out Third Party." 26 Feb. 2004. 17 Feb. 2008. Berry‚ Sean Boyle‚ Jane. "Internet Sales Up‚ Up and Away." Australian Financial Review 10 July 2002. 17 Feb. 2008 <www.afr.com.au>. Boyle‚ Jane Coorey‚ Phillip
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the world. Today‚ the airways provide flight services across a network of 173 destinations in 42 countries covering all over the world with approximately 35‚000 employees. The Qantas group also offers subsidiary businesses such as budget airlines‚ Jetstar‚ and other businesses in specialist services: Qantas Catering and Qantas Holidays (Qantas‚ 2010). To analyze the changes and challenges that Qantas confronts in the marketing today‚ we should identify the range of products and services available by
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References: QANTAS AIRLINES According to QANTAS (2008) it is the national airline of Australia and is one of the 5 best airlines in the world as voted by Skytrax JETSTAR Jetstar (2008) states that it is another low-cost airline based in Melbourne is a subsidiary of Qantas was launched in response to the threat posed by Virgin Blue Tiger Airways long term goal is not only to be the leading low-fare airline in Australia
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Key Business Drivers 1. Brand value and dominant share in the domestic market. 2. Product and Service innovation. 3. Consistent high load factor. 4. Strong multi –brand strategy and service offering (i.e. Operating both‚ the budget brand Jetstar and premium brand Qantas). 5. Price of Aviation Turbine Fuel (ATF) 6. Stable domestic economy. 7. Global strategic tie-up for its International service offerings. 8. Aircrafts with lowest average age. Financial Analysis (Consolidated – Per
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to destinations across Europe‚ the Middle East and North Africa. The Qantas group also offers subsidiary businesses such as budget airlines‚ Jetstar‚ and other businesses in specialist services: Qantas Catering and Qantas Holidays. 1. Product Qantas offers a wide range of products and services including premium brand‚ Qantas‚ and low cost brand‚ Jetstar. Qantas has divided in to international and domestic flight. In term of international flights‚ Qantas offers first‚ business‚ premium economy
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portion of the world – Emirates and Qantas are laying the seeds for the partnership to possibly cover the entire world. In the short term‚ Emirates could finally tap into leisure demand from the Pacific Islands‚ largely out of reach from Dubai‚ via Jetstar and Qantas services. In the medium term‚ Qantas could partner on Emirates’ services to South Africa if Australian regulators prohibit Qantas and South African Airways from working together. Back in the short term‚ Qantas has further detailed the
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