Qantas Case Study Qantas is an Australian icon. Australia’s national airline has enjoyed a long history as a profitable business‚ a respected brand name and has a deserved reputation for safe and reliable travel. For a small country of 22 million people‚ the Australian domestic airline industry is significant. The high level of urbanization of Australia’s population‚ the long distances between major urban centres‚ the lack of high speed trains and the importance of Australia’s tourism industry
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factor when choosing which airline to fly. Comprehensive experience and expertise: Qantas has long experience and abundant ex-pertise in 1) both domestic and international flights; 2) both a full service airline (Qantas) and a low cost carrier (Jetstar); and 3) all levels of passengers (premium seg-ment‚ economic segment‚ and budget segment) If Deccan decides to go international or launch
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MOTIVATION McShane et al. (McShane‚ et al.‚ 2010) describes motivation as “the forces within a person that affect his or her direction‚ intensity and persistence of voluntary behavior”. In this section‚ we will examine how strategies implemented by the Qantas leadership influences its employees’ motivation and morale. To assist with this analysis we have adopted two motivational theories that will illustrate the motivation issues arise within the Qantas workforce: 1. Herzberg’s 2-Factors
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alliance are also possible to transfer passenger for connecting flight. • Efficient Use of Resources Qantas have a home ground advantage as Australia national airlines. Its subsidiary company also provide great resources for Qantas core business. Weakness • Reliability Concerns: Qantas has been involved to some incident with some of their aircrafts in 2008/09. Although nothing ended in major accident‚ its affected company’s safety image. • Wild‐Cat Strikes: A wildcat strike action‚ often referred
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CHIFLEY BUSINESS SCHOOL ATMS 401 MARKETING ASSIGNMENT Date: Please refer to your lecturer for details Marks: 30% of total assessment Recommended length: Maximum of 2500 words (excluding appendices‚ references and bibliography) While some may see this as a restriction in the level of detail you may include‚ its purpose is to encourage you to focus on the issues and key concepts of each question. The word limit also encourages you to write concisely‚ a skill highly valued in business. As a general
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that has resulted in Virgin Australia’s introduction of different classes of travel? Originally a one-class service‚ with the introduction of Jetstar in 2004 and Tiger Airways Australia in 2007‚ Virgin Blue was forced to re-think its original market offering of cheap‚ no-frills air travel‚ aimed predominantly at the leisure market. Tiger and Jetstar were undercutting their prices and making a large dent in the leisure market‚. As a result‚ Virgin Blue introduced a premium economy cabin class
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Week 8 Tutorial: Corporate Approaches to Responsible Business (Assessed) Critical Reflection: Question 6 (Shaw et al textbook‚ pp.198-199) Read the Kellogg case before your tutorial and prepare typed answers to the following questions. Question 1 : Do you think that Kellogg’s CSR statement is sincere‚ or is the company merely trying to convince stakeholders that it is a socially responsible company? Explain. Answer: CSR statement of Kellogg has deceived the public as their products has been
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Introduction: Tiger Airways is a low cost airline started its operations in Australia in November 2007 with its head office at Melbourne Tullamarine Airport. Tiger Airways offers cheap domestic flights to 12 destinations within Australia and expanding its operations by increasing its workforce‚ investment and started international flights. Tiger Airways ticket cost overs the seat booking and 15kg of check-in luggage and offers upgrades on luggage that is paid on top of ticket price. No food or
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and restructuring is essential. Qantas states that this is an unacceptable return "on invested capital of over $5 billion". However it doesn’t report international operations as a separate operating segment. The segments it chooses are Qantas‚ Jetstar‚ Qantas Freight‚ its frequent flyer operation and its Jetset Travelworld. Three of these segments clearly involve flying operations‚ both
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Finance at Qantas depends on marketing to generate funds. Budgets for each of its business segments such as Qantas‚ Jetstar‚ freight‚ etc. and its related marketing strategies are key components of its marketing plan. Qantas’ marketing strategies are judged using financial criteria like sales‚ market share and profitability analysis. The right staff at Qantas must be
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