Virgin Australia Written Group Strategic Case Study 24th May 2012 MNGT2001 Alixandara Sutherland Laura Tumbers Katie Horne Laura Field Executive Summary Table of Contents 1. Introduction 2. Strategic analysis 1. External analysis 1. General environment 2. Specific environment 2. Internal analysis 1. Competitive strengths 2. Competitive position in the market 3. Weaknesses
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Virgin Australia Airline Report Report on external environment and management functions Taffy Ghozali‚ Hafizhah Chandra Executive Summary The purpose of this report is to examine Virgin Blue’s external environment followed by its impacts to the organization as well as how management functions could help overcome the external environment for the organization to compete properly in the domestic airline market. Virgin Australia is Australia’s second largest domestic airline‚ commenced in
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Strategic Analysis Report Nav-Star Consultants Prepared for: Michael Lloyd (Tutor) Authors: Stephen Hill (7136196) Rohan Dwyer (6825079) Natalie Fraser (8382719) Vivian Ng (7660162) Due: 25/05/2012 Word Count: 2385 Tutorial: Thursday 1800-1900 Qantas Head Office 203 Coward Street Mascot NSW 2020 Ph: (02) 9691 3636 Fax: (02) 8222 4700 MGB309: Strategic Management Semester 1‚ 2012 Contents 1 2 3 Preface ...........................................................................
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Solution the Question frame is:: Introduction Malaysian Airlines is a government owned flag carrier of Malaysia. It operates from its home base‚ Kuala Lumpur International Airpor and with a secondary hub at Kuching. Other than the airline‚ the group also includes aircraft maintenance‚ repair and overhaul and aircraft handling( Wikipedia) The vision of the company is to become a preferred premium carrier‚ well positioned in the Asian aviation marketplace. Even though Malaysia is relatively
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Qantas International (QI) has reached ears of many Australians and many have voiced out their concerns on the matter. Qantas International has been the weak link in the operations of Qantas group compared to its domestic‚ freight‚ low-cost carrier Jetstar and frequent flyer businesses. Qantas’ new strategy involves expanding its base of operations into the Asian region to capture the market share of a boom in airline activity. With this new strategy‚ it plans to introduce job- cuts of 1000 employees
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Introduction: http://www.singaporeair.com/en_UK/about-us/ Singapore Airlines’ Mission Statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees." Singapore Airlines (SIA) was founded in 1972 and evolved from a regional airline to one of the most respected travel brands around the world. It devotes to provide high standards of care and service. It has made
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THE AIRLINE INDUSTRY: Trends‚ Challenges‚ Strategies John Wensveen‚ Ph.D. Dean‚ School of Aviation Dowling College New York‚ USA www.dowling.edu President‚ Airline Visions www.airlinevisions.com The University of Sydney Faculty of Economics and Business Leadership and Policy Seminar Series Sydney‚ Australia 23 February 2010 Presentation Objectives • Provide background on the global industry • Present a regional analysis • Discuss current and future evolvement of the industry (trends) • Discuss
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The Industrial Revolution (1750-1850) had brought about significant changes in agriculture‚ mining‚ manufacturing‚ transportation and technology and subsequently established an era of unprecedented economic growth in capitalist economies. It was within this era that Karl Marx had observed the deprivation and inequality experienced by men of the proletariat‚ the working class‚ who had laboured excessively for hours under inhumane conditions to earn a minimum wage while the bourgeoisie‚ the capitalist
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Appendix 2 3 8 12 14 16 20 24 24 25 26 Scoot Advertising Proposal 1 BigThing Executive Summary Overview Low cost traveling started in Singapore in 2004. Since then the industry has grown rapidly and namely Airlines like Tiger Airways‚ Jetstar Asia Airways and AirAsia has been able to prosper due to their competitive prices. However‚ all might not be as rosy in the aviation industry. Escalating fuel costs‚ debt troubles in Europe and natural disasters threaten the industry’s profitability
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AirAsia – from obscurity to international prominence WRITTEN BY RACHNA KUMARI‚ ERN LI KOH‚ ONAISEE SYED‚ & EDITED BY SEOW KIAN TAN Background In December 2001‚ 5 years after its founder DRB-Hicom failed to establish profitability as a full-service regional airline‚ AirAsia was acquired by an eager maverick Tony Fernandes who had just left his executive position in Warner Music. This proved to be the turning point for the Malaysian airline industry. With the help of Conor McCarthy‚ the
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