If you require a receipt for your post-module work‚ please complete and return the slip below‚ together with a stamped pre-addressed envelope. To be completed by the student: * NAME: ---------------------------------------------------------------------------------------------------------------- * MODULE: * COURSE DATE: * DUE DATE OF POST-MODULE WORK: I confirm the post-module work relating to the above module was received on: IGDS Administration Unit I have read and understood
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contents 1.0. Introduction 3 2.0. Marketing Model 4 2.1. Direct sale model definition 4 2.2. The main features of Dell direct sale model 5 3.0. SWOT Analysis 6 3.1 strength 7 3.2. Weakness 8 3.3. Opportunity 8 3.4. Threat 9 4.0. Problems of Dell direct sales model 9 4.1. Internal factors 9 4.2. External factor 11 5.0. Recommendation 12 6.0. Reference 14 Hartline‚ Ferrell. (2011).Marketing Management Strategies. International Edition. 5th Edition. South Western Cengage Learning: Canada
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share between all apple products retains customers to other apple product line. * Focused R&D driving innovation & consolidating its market position * Marketing. Clever and takes advantages of people ’s frustrations with other hardware. | Weakness * A company’s success tightly related to it’s founder facing a fact of the future without Steve Jobs * Recent released apple products show less innovation gap compared to rival’s. * Proprietary and controlling hurt wide adaptation of its hardware
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Table of Contents 1. Introduction 2 2. The Parties Involved 2 2.1 The Acquirer: Lenovo 2 2.2 The Target: IBM 2 3. The Acquisition 2 3.1 Development of Acquisition (Time Line) 2 3.2 Facts of Acquisition 2 3.3 Expected Problems from Acquisition 2 3.4 Underlying motivations/expectations for Lenovo’s Management 2 3.5 Underlying motivations/ expectations for IBM’s Management 2 4. Were Lenovo’s expectations met? 2 4.1 To become an international company with access to the global PC market
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LENOVO VS DELL BRANDS: Lenovo：The company was founded in 1984 by a group of eleven engineers‚ headed by Liu Chuanzhi‚ in Beijing. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. Today，these two companies lenovo and IBM are united under the Lenovo name. With Lenovo’s landmark acquisition of IBM’s Personal Computing Division in May 2005‚ the new Lenovo is a leader
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Specifications Although a Lenovo Z-70 and an Asus N550JK-DS71T have its own specifications but there are some similarities between these two personal computers. These similarities of Lenovo Z-70 and Asus N550JK-DS71T integrated with a processor type Intel Core i7 which is the fastest computing core in the generation. A processor i7 can enhance the productivity of a computer because the i7 is the most costly. They are for heavy-end gaming and multitasking at the same time and for handling very processor
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describes in detail the various steps taken by Lenovo‚ the leading PC manufacturer in China‚ in its effort to go global. The steps include changing its corporate name from Legend to Lenovo‚ sponsoring the 2008 Olympic Games and most importantly‚ acquiring IBM’s PC unit. The case examines the need for Lenovo to globalize and critically analyzes the efficacy of the above steps in the company’s globalization plans. It also highlights the challenges faced by Lenovo in its path towards globalization.
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thereby providing them the way for cross selling to their other products 3. Has approximately 11000 employees worldwide 4. The customization of products‚ online and offline by customers helps them to configure their products as per the needs | Weakness | 1 Market share growth is slow due to competition; Fake products/ imitations affect sales 2. Overdependance on Suppliers 3. Lack of Dell Stores as main business is done online‚ can be an issue for some customers. | Opportunity | 1. With increase
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Lenovo Marketing Strategy Professor Dr Linda Harris International Marketing MKT505 December 1‚ 2014 1. Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities. Devise your strategy for leveraging the current Lenovo brands with the new notebook product. Note: Incorporate the computed analytical data from the Expected Commercial Value Calculator to support your response. The key approaches that would be used in order to incorporate
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References: Ling Zhijun (2006). The Lenovo affair: the growth of China ’s computer giant and its takeover of IBM-PC. Martha Avery. Singapore: John Wiley & Sons Kathleen B Hass‚ Richard Vander Horst‚ Kimi Ziemski (2008). From Analyst to Leader: Elevating the Role of the Business Analyst
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