organization’s stakeholders. 3.1 Vision The vision of Lenovo is to create more innovative personal devices which people are inspired to have‚ a more attractive culture which people aspire to join‚ and a trusted business which can enjoy a lasting reputation all over the world. The vision is clearly articulated and inspires all its employees to focus their commitment and energy to succeed. 3. 2 Mission The vision guides the mission of Lenovo. The mission of Lenovo is to be one of great personal technology companies
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□ MyPhone □ BlackBerry □ Lenovo □ HTC □ Sony
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| Operating Environment and Competition | MARKETING MANAGEMENT - I | | | | | Submitted By: Submitted To: Mr. Khem Singh(191090) Prof. Freda J Swaminathan Mr. Anshul Kaul(191077) Fore School Of Management Mr. Anjan Chakrabarty(191072)
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globalization chapter 2 73 1 stunned the world in 2004 by announc software orientation to one of service provi Case study 2.2: that it had sold its personal computer sion‚ which will require greater flexibility and IBM and Lenovo: a ? ~ business to Lenovo‚ a Chinese company more of a solutions approach than its tradi --’:e known outside China. The takeover even tional hardware business. Reflecting its new tale of globalization :‚’acted the attention of the US Congress‚ outsourcing orientation
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players: HP‚ Lenovo‚ Dell‚ Sony VAIO‚ Acer and HCL; as also many smaller but niche players like Toshiba‚ Panasonic and Apple. This tremendous competition has led to a mad scramble for a larger portion of this ever-growing pie‚ i.e.‚ the laptop industry. In this attempt to increase one’s market share‚ each company has come out with innovative strategies to attract more customers. The purpose of this project is to compare the major players in laptop market vis-a-vis their strength‚ weakness‚ opportunities
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of the enterprise‚ especially in the long-term investment behavior. For example‚ Lenovo is one of the largest computer company in the world. However‚ because of the policy of its home country supports the development of modern high science and technology‚ that encourages Lenovo to improve new information technology application‚ cloud computing and so on. Also‚ China encourages exportation‚ which means that Lenovo can successfully enter into the oversea markets. The state council of China actually
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2013). Lenovo is anther global corporation that operates with centers of excellence versus a traditional headquarters model. The large centers of excellence are housed in the United States‚ China‚ and Singapore. Lenovo is very similar to Acer as they too manufacture desktop PC’s‚ laptop PC’s‚ tablets‚ monitors‚ servers‚ workstations‚ and accessories. The company’s long-term mission is to become the leading personal technology company in the world (Lenovo – About Lenovo‚ 2013). Lenovo is currently
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leadership in technology‚ performance‚ quality and cost. one of the world’s highest volume Internet commerce website Reliability‚ service and support – direct customer allows it to provide top-notch customer service before and after the sale Weakness: Computer maker and not computer manufacturer‚ making Dell unable to switch supply lack dealer/retailer relationship no priority technology – does not specialize in one specific type of products not attracting college student segment
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Quality Metrics for the Product and Supply Chain Lenovo is dedicating to being a responsible and positive enterprise citizen‚ consistently working to improve its business while contributing to the development of society. “The company embraces the values of customer satisfaction‚ product and technical innovation‚ operational excellence and trustworthiness. ” (cited from lenovo.com) Lenovo pursues to integrate these core values and concepts into their every aspect of business‚ and into policies
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the countries including the United States had been attaching a great weight to the development of technology. Personal computer is one of best witnesses that can prove this indubitable fact. There are many computer companies in the market‚ such as Lenovo‚ Apple‚ Dell and Hewlett-Packard. The challenge for these companies is not only to come up some strategies to attract customers‚ but also to establish their own ordering systems‚ which can help company to grow under this competitive market. Ordering
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