APPLE IN CHINA GAIN THE POWER BACK Table of Contents EXECUTIVE SUMMARY 3 A. ANALYSIS 4 I. Strategic Issue 4 II. Analyze the Apple situation 4 1. Student slave Labor: Chinese students forced to ’intern ’ at iPhone factory. 4 2. Warranty Scandal: Worse Warranty policy to China compare to other countries 5 3. Underdeveloped infrastructure: only 8 retail stores 5 4. Competition facts 6 5. Other facts: The relationship between China and USA 7 6. Conclusion about Apple strategic
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Dell Case Study Part A TABLE OF CONTENTS Introduction and Company Background……………………………………………………………………………………….3 Key Offerings………………………………………………………………………………………………………………………………..4 Perceptual Map…………………………………………………………………………………………………………………………….5 SWOT Analysis………………………………………………………………………………………………………………………………6 Concept Generation……………………………………………………………………………………………………………………..6 Works Cited…………………………………………………………………………………………………………………………………..7
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Executive Summary This case analysis report focuses on the declining market share faced by Dell‚ Inc. (“Dell”‚ the “Company”) and recommendations are given as to where the Company needs to alter its strategy at a business level as well as a corporate level. Broad recommendations include foraying into the retail space at a more aggressive pace‚ laying greater impetus in fast emerging markets such as China and India‚ and focusing more on R&D efforts in order to ensure that higher levels of innovation
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* In 2002‚ Hewlett-Packard (HP) became Industry leader and made acquisition of Compaq. * In 2005‚ Acer and Lenovo active in emerged markets. Acer became strong brand in Europe and Lenovo became dominant position in China. Product section competitors * PC Manufacturers There is four top PC vendors that challenge Apple such as – Hewlett-Packard‚ Dell‚ Acer‚ and Lenovo accounted for 55% of worldwide market shares. Apple just in 4.2% and get sixth position in worldwide market shares in
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great platform to franchise owners. They are able to build‚ manage and distribute their own content through this website. An added advantage to doing so is that the NBA website attracts millions of people around the globe. Chinese companies such as Lenovo and Haier are utilizing this website to attract more and more customers to their website. The
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U.S. Tim Cook $ 156.508 billion (2012) $ 41.733 billion (2012) 72‚800 Samsung Electronics Co.‚ Ltd.‚ Amazon.com‚ Inc.‚ International Business Machines Corporation‚ Cisco Systems‚ Inc.‚ Google Inc.‚ Microsoft Corporation‚ Dell Inc.‚ LG Electronics‚ Lenovo Group Limited‚ Hewlett-Packard Company‚ Sony Corporation and many others. Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors Apple Inc. is an American multinational corporation‚ which designs‚ manufactures
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------------------------------------------------- DMAICS From Wikipedia‚ the free encyclopedia ------------------------------------------------- The DMAIC Improvement Process DMAIC refers to a data-driven improvement cycle used for improving‚ optimizing and stabilizing business processes and designs. The DMAIC improvement cycle is the core process used to drive Six Sigma projects. DMAIC is not exclusive to Six Sigma and can be used as the framework for other improvement applications. DMAIC
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Section 1 Accounts & Finance Sub Section 3.4 Budgeting Budget refers to a financial plan of expected revenue and expenditure for an organisation or a department for a given period of time usually on a monthly‚ quarterly or annual basis. Budget holder refers to a person‚ usually a middle or senior manager‚ placed in charge of a budget‚ who is responsible and accountable for all revenue & expenditure within allocated budget. Budgetary control refers to the use of corrective measures taken to ensure
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give them an irresistible offer e. Setup an activity at local malls and increase sales. Question 3: Dell has planned to launch their laptops with the latest version of Windows‚ you being the Brand Manager of Lenovo have to do the same. How will you divert more customers to buy Lenovo over Dell? a. Launch a promotional activity giving a discount on your current product b. Create a new discussion on your Facebook page talking about the benefits of your product c. Create a mobile application
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Shipments‚ Fourth Quarter 2012 (Preliminary) (Units Shipments are in thousands) Vendor 4Q12 Shipments 4Q12 Market Share 4Q11 Shipments 4Q11 Market Share 4Q12/4Q11 Growth HP 15‚023 16.7% 15‚113 15.8% -0.6% Lenovo 14‚105 15.7% 13‚040 13.6% 8.2% Dell 9‚482 10.6% 11‚967 12.5% -20.8% Acer Group 6‚959 7.8% 9‚692 10.1% -28.2% ASUS 6‚467 7.2% 6‚126 6.4% 5.6% Others 37‚753 42.0% 39‚974 41.7% -5.6% All Vendors 89‚789
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