“Factors affecting the purchasing behaviour for laptops in India” Prepared for Dr. Sunanda Sangwan Professor of Research Methodology Prepared by Group: 4 ‘B’ Rajkumar Singhania (20110 Priyanka Brar (20110035) Hrudaya Ranjan Bihara (20110 Sunny Dahiya (20110 Saurabh Malik (20110 Jenish Saroha (20110 Dushyant Singh (20110 12th December‚ 2011 MEMORANDOM DATE: December 12th‚ 2011 TO: Dr. Sunanda Sangwan FROM: Group – 4 ‘B’ (Rajkumar‚ Priyanka‚ Hrudaya‚ Sunny‚ Saurabh
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November 22 Case Study HP Hewlett Packard Corporation 2007 Table of contents Introduction Existing vision‚ mission‚ objectives and strategies Proposed vision and mission Stage 1: Input Stage Internal Factor Evaluation (IFE) External Factor Evaluation (EFE) Competitive Profile Matrix (CPM) Stage 2: Matching Stage Strengths-Weaknesses-Opportunities-Threats Matrix (SWOT) Strategic Position and Action Evaluation (SPACE) Boston Consulting Group Matrix (BCG) Internal-
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STATEMENT OF THE PROBLEM: The present paper aims at finding the institutional consumer behavior. The research problem investigated here in has been precisely defined as- “Analysis of Business Buying Behaviour: A study of Educational Institutes” based on empirical research. RESEARCH OBJECTIVES: The research objectives of this study are stated as below:- 1. Factors affecting the buying behavior of laptops. 2. Determination of customer satisfaction level in regard to various brands. 3. Perception
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came down significantly in this industry‚ this represents a great barrier to new entrants who has to decide to incur or not in the costs of entrance. * The PC market is divided and occupied by big firms like Hewett Packard‚ Dell‚ Apple‚ Acer‚ Lenovo‚ etc. which brings a great brand identity and also a barrier to entrance. The threat of new entrance in this industry is low. Threat of suppliers: * Apple´s personal computers have Intel
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category‚ we have specifically chosen the laptop industry‚ to illustrate clearly the wants and needs of consumers and the various elements of the marketing mix used‚ in order to satisfy them. There are 6 major players in this market are HP‚ Lenovo‚ Dell‚ Sony VAIO‚ Acer and HCL; and also many smaller but niche players like Toshiba‚ Panasonic and Apple‚ Samsung‚ LG‚ Wipro. Below a graph can be seen with the Market share of some of the major players in the industry. Market share of Major
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corporate culture is the shared beliefs‚ values‚ ideologies‚ expectations and norms of the organization. Any organization culture develops over a period of time and hence it is very difficult to change it in a very short time. This is what happened when Lenovo took over the Thinkpad division of IBM. According to the Wall Street Journal on November 5th‚ 2008‚ the CEO of the company‚ Bill Amelio‚ and chairman Yang Yanquing‚ had been having culture clashes. On a personal note‚ this could be a lapse in the
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corporations‚ government agencies and education institutions‚ to small and medium businesses‚ to home-computing users. There is no mistake that Dell’s direct-to-consumer business model has worked well in China‚ and as a result is putting pressure on Legend (Lenovo) Computers‚ China’s leading domestic computer maker. The pressure from Dell especially‚ along with HP and IBM‚ has meant that Lenovo’s domestic market share has stayed flat over 2003 at 27 percent. Combined together‚ the three US brands have about
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For enterprise and government users‚ Dell provide office equipment such as PCs‚ monitors‚ printers & electronics and Tablets. Workstations and services focus on servers‚ solutions and software. Dell’s competitors Competitors of Dell including Lenovo‚ Apple‚ Hewlett-Packard‚ Asus and so on. Dell’s customers Based on the advantages of stability and advanced technology‚ the main part of the customers of Dell are government‚ enterprise and different institutions. The other part of Dell’s customer
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China spreads its wings Chinese companies go global Introduction Lenovo‚ Haier‚ TCL‚ Huawei‚ China National Offshore Oil Corporation (CNOOC)‚ Nanjing Automotive and‚ now‚ China National Petroleum Corporation (CNPC). Not long ago‚ these names would have elicited blank looks from most global business executives outside China. Now‚ however‚ these companies are part of a trend that is sending shockwaves through the business world. China has 16 companies in the Fortune Global 500 list
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Table of Contents Company / Institution Background 4 Brief description and history of the company 4 Overview of the Internship Project 5 Description and content of the project 5 The technical aspect and details of the project 6 Activities performed during the internship 6 Coordination and flow of the project 10 Problems encountered during the project 10 Final status of the project 11 Experience Gained During the Internship Period 11 Objectives/Expectations and Achievements/Reality of
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