By Ivanova Evgeniya Moscow 2013 CONTENTS 1.1.Getting to know luxury 5 1.2.The global market of luxury goods 9 1.3.Methods of customer attraction 11 2.1.Burberry 19 2.2.Gucci 21 2.3.LVMH 24 Introduction What exactly do we mean by " luxury"? Most of us are able to recognize a luxury product‚ but we are unable to define the specific characteristics that contribute to the concept of luxury. This is because our perception of luxury
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Student number: S152335 Date: 14.11.2013 Module: Strategic Management Assessor: Stephen Sawyers Assignment title: Analyse and evaluate suitable context of the organisation’s operations in terms of the internal and external environment. Rationalise strategic choice on the basis of contextual analysis. Word Count: 1603 (including refernces) Comment page. This Assignment will talk about world famous company - Louis
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family) had focused on building mainly a Japanese clientele. (p.3) LVMH was created in 1987‚ largest luxury conglomerate in the world‚ made an increase in profits for LV of 49% in 1988 compared to 1987. Entered 130 countries by 1989. (p.3) Louis Vuitton in the 21st century Started focusing on limited edition‚ seasonal lines. Marc Jacobs was appointed art director in 1998 when LV started their shoes and clothing collections. (p.3) LVMH been a major player in LV’s success. (p.4) Financial figures on
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luxury goods market in China. History of Louis Vuitton Louis Vuitton (LV) is the world’s leading luxury brand. It is ranked number 1. It is also regarded as the leading brand of the LVMH group and the 1st world group of luxurious goods which were produced and distributed. This brand was created in 1987. LVMH earned worldwide sales of €16.5 billion in 2011 (+7.7%). This achievement has ensured and
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703-S10 REV. 10 DE MAYO‚ 2001 Este documento es una copia autorizada para uso particular de D./Dña. Sebastián Arana Araya‚ 06/05/2009 DAVID B. YOFFIE Gucci Group N.V. (A) «Históricamente‚ la moda era vista como el cine. Nosotros la convertimos en negocio.» - Domenico De Sole‚ consejero delegado de Gucci Group Domenico De Sole tomó asiento junto a la mesa de acero destinada para reuniones de su despacho londinense‚ situado a tan sólo unos pasos de Bond Street‚ calle donde se congregan los
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LUXURY MARKET OVERVIEW Luxury goods have more than the ordinary and necessary characteristics compared to other products of their category. Their characteristics can be divided into 6 parts Symbolism‚ Price‚ Extraordinariness‚ Rarity‚ Aesthetics and Quality. The global market size for the industry has been at a growth rate of 9% per annum. This trend has been seen in the market since 1995 till 2000. The luxury market took a hit from 2000 to 2004 when incidents like the September 11 and SARS epidemic
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Waterford Wedgwood forward.” The challenge facing its management was how best to reshape a loss-making group that owned a range of branded glassware and chinaware into a profitable concern. Other luxury goods conglomerates such as Richemont‚ PPR/Gucci and LVMH were doing well but could a quite different brand portfolio be made similarly profitable? The Company The company of Waterford was first established in 1783 in the Irish harbour town of Waterford. Its founders were two brothers‚ William and George
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QUESTIONS ON THE CASES These questions are provided in order to help you read and prepare these cases more efficiently.They show the key topics which should be covered in class. Week 1 : Read and prepare TOMTOM or RIM Krispy Kreme Nouvelles Frontières TOMTOM Questions 1. What strategy is TomTom pursuing‚ is it working? 2. Does the satellite navigation industry offer attractive opportunities for growth? What kind of competitive forces are industry members facing and how
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Mohan Shiv Section #1 Boston College Carroll School of Management MM 720 Management Practice I STRATEGIC ANALYSIS Professor MCCLEELLAN Case: Cola wars Continue: Coke and Pepsi in the 21st Century September INDUSTRY ANALYSIS OF THE CARBONATED SOFT DRINKS INDUSTRY Description of the Industry The industry of Carbonated Soft Drinks (CSD) is highly concentrated. The three major companies‚ Coca Cola‚ PepsiCo‚ and Cadbury Schweppes accounted in 1998 for more than 90% of market share
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LV is a French fashion house founded in 1854 and it’s owned by its parent group which is LVMH Moët Hennessy . Louis Vuitton is one of the world’s leading international fashion houses. LV Company sells their products through their actual stores and through the e-commerce section of its website as well. Louis Vuitton mission is to represent the most qualities of Western: “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products‚ and the cultural
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