Kendra 3. RECOMMENDATIONS Prepared by Andreea Elena Palici‚ 28th July 2013 BRANDS – SHORT PRESENTATION Founded in 1952 by designer Hubert de Givenchy Owned by luxury goods corporation LVMH Headquarters – Paris‚ France Founded in 1946 by designer Christian Dior Owned by luxury goods corporation LVMH Headquarters – Paris‚ France Founded in 1909 Gabrielle "Coco" Bonheur Chanel French privately held company owned by Alain Wertheimer and Gerard Wertheimer Headquarters – Paris‚ France In
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a variety of products. * Its founder Mandonnaud rebranded his combined set of stores in order to expand is market. * Mandonnaud extended its branches all over France by acquiring 8% of total French retail perfume market and was purchased by LVMH‚ luxury product group‚ for $262 million in 1997. * Sephora expanded its operations and services beyond the perfume industry and expanding its core of products to cosmetics. * Under LNMH’s ownership and opened its first U.S store in New York
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from railroads to ice cream. In 2006 he pledged to give away 99 percent of his wealth to the Bill and Melinda Gates Foundation and family charities. So far he has given $8 billion to the Gates Foundation. 4. Bernard Arnault (France) - $41 billion‚ LVMH Arnault‚ 62‚ a friend of
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was designed for customer to assist themselves with multiple brand products as Mandonnaud rebranded his combined set of stores. Mandonnaud expanded the chain throughout France and acquired 8% of total French retail perfume market and was purchased by LVMH‚ luxury product group‚ for $262 million in 1997. Sephora expanded their market with cosmetic products under LNMH’s ownership and opened its first U.S store in New York City in 1998. But as they faced difficulty supplying products from major prestige
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2007 BRANDZ ™ Top 1 Most Powerful Brands 00 Contents About the BRANDZ™ Top 100 Ranking 3 How We Calculate Brand Value 4 Key Insights 5 Sector Highlights 6 BRANDZ™ Top 100 Brand Ranking Charts 10 Frequently Asked Questions 24 About Millward Brown Optimor 28 2 About the BRANDZ Top 100 Ranking As economies become global and information more critical‚ intangible assets have replaced tangibles as a major source of shareholder value. Of these intangibles‚ brands are often the most
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Limited Park‚ H & Rabolt N 2008‚ Purchasing global luxury brands among young Korean consumers‚ Journal of Fashion Marketing and Management‚ Vol 12‚ No 2‚ pp 244-259‚ Viewed 21‚ 22‚ 23‚ 28 August 2008‚ Emerald Group Publishing Limited. Stuart‚ D 2002 ‚LVMH brand for success‚ thanks to know-how from the top‚ Strategic Direction‚ Vol 18‚ No 5‚ pp 7-9‚ Viewed 24 August 2008‚ MCB UP Ltd. Moore‚ C & Birtwistle‚ G 2005‚ The nature of parenting advantage in luxury fashion retailing – the case of Gucci group
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of how things could be done. "Control over production facilities was Possibly the most given up by major American firms innovative and devastating coincident with the shift of most shoe and retailer in the world apparel production to authoritarian LVMH fashion director Daniel countries. Most consumers are now aware Piette on Zara of the untoward results of this major change‚" Jeffrey Ballinger‚ a Harvard
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Michael Kors International Vision S.W.O.T analysis Strengths The first strength of MK brand is that it is resilient and adaptable. The manager of MK knows how to rescue and optimize the brand when the quality was not very high‚ especially at the beginning time when the MK just established. And the management of MK has been able to increase its price constantly thus making the quality went up as well in order to making more profits. Besides‚ Michael Kors‚ a world-renowned designer‚ individually lead
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Naomi Campbell he received prominent career opportunity in 2000. He met his future publicist and event producer Ed Filipowski through Interview magazine Editor in Chief Ingrid Sischy. Zac Posen was courted by fashion titans Yves Carcelle‚ president of LVMH Fashion Group; Sidney Toledano‚ CEO and director of Christian Dior S.A. and Domenico De Sole‚ president and CEO of Gucci Group NV; after his first runway show in 2001. He’s been awarded the Council of Fashion Designers of America’s 2004 Swarovski’s
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INTRODUCTION The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy.
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