Introduction BULGARI‚ Italy’s exclusive Rome-based jeweller‚ has shown a meteoric growth since its inception in 1884‚ expanding from one store to become an international company. Bulgari S.p.A. is the parent company and the owner of the BVLGARI brand: it performs coordination activities in the areas of product development‚ marketing‚ finance‚ information systems and management of human resources of the Bulgari Group. This report seeks out to analyse the various branding policies of BULGARI
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Gabrielle ‘Coco’ Chanel Fashion Designer Gabrielle "Coco" Chanel (1883-1971) was born in Saumur‚ Southern France. She began by designing hats‚ first in Paris in 1908‚ and later in Deauville. Her fashion boutiques (one in Paris and one in Deauville) opened simultaneously in 1914. She opened an haute couture salon in Biarritz in 1916‚ and in 1920 moved to Paris in the present quarters on rue Cambon. Ready-to-wear fashions were not introduced until 1978‚ after Coco’s death. Chanel is a member of
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Louis Vuitton (LV) is the world’s leading luxury brand. It is ranked number 1. It is also regarded as the leading brand of the LVMH group and the 1st world group of luxurious goods which were produced and distributed. This brand was created in 1987. LVMH earned worldwide sales of €16.5 billion in 2007 (+7.7%). This achievement has ensured and conquered competition with its revenues being three times greater than its follower Richemont Group. The group has been split into five core activities with
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Background Company Mission Statement and Vision The mission statement of all LVMH brands is: “To represent around the world the most refined qualities of Western `Art de Vivre ’ and must continue to be synonymous with both elegance and creativity” through products embodying “cultural values‚ blend tradition and innovation‚ and
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(BRIC)‚ which are the most likely to be affected by the economic cycle. Given the scenario ahead the management is in the process of deciding its marketing strategy. The options in the table are essentially two. Adopting a more diversified approach (LVMH multi-brand strategy)‚ or continuing developing strong individual brands serving different niche / customer base under the same umbrella company. Vital to the success of the group is the rapid adoption of a clear marketing and investment strategy around
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watches. It very much targets the younger market. The pieces are of high standards yet affordable. The design takes into consideration the urban culture and the high tech features. DKNY DKNY is a fashion house founded in 1988. It’s a subsidiary of LVMH. DKNY watches are for the individuals who are fashion conscious. Its slogan “It’s about lifestyle says it
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Introduction Hardly any industry today is as much changing as the fashion industry. New collections‚ new styles and trends emerge faster than ever before. Brands that are "in" today can be "out" tomorrow and vice versa. In addition‚ consumer behavior in the fashion industry changed significantly over the last two decades mixing and mingling fashion segments into individual styles that combine both high and low-end fashion items. In order to keep up with the pace of the industry‚ players have
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the diamond with dynamic‚ contemporary yet classic designs‚ we are the leaders in diamond jeweler’s innovation in both artistry and craftsmanship. De Beers Diamond Jewelers’ was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton‚ the world’s leading luxury goods company‚ and De Beers SA‚ the world’s premier diamond mining and marketing company. 2.0 COMPANY BACKGROUND & TYPE OF BUSINESS Cecil Rhodes‚ the founder of De Beers‚ got his start by
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CHANELʼS BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts TABLE OF CONTENTS 1.0 Executive Summary November 4‚ 2010 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry
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operations to the field of cosmetic products in 1955 and body care by 1973. In 1970‚ the Arnault SAS group became the majority shareholder of Christian Dior SAS. Soon‚ it evolved to become one of the figureheads of the perfume sector along the lines of LVMH. Among the major perfume brands‚ we can mention Miss Dior J’adore‚ Poison‚ Dior Addict for Women and Eau Sauvage Fahrenheit‚ Dune pour Homme‚ Dior Homme for men. In terms of cosmetics‚ some of the leading brands are the Christian Dior Capture Diorsnow
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