Study of Consumer Buying Behavior regarding the different Brands of Mobile Handsets (Research Project Report) Submitted to:- University of Pune In Partial fulfillment of the requirement for the award of the Degree of Master in Marketing Management (2009-11) Under the supervision of:- Submitted by:- Mr. Ajit Borde Prashant Singh
Premium Mobile phone
Executive Summary Nokia is a leading mobile device manufacturer globally and has a high market share. Maximum population in India prefers using Nokia handsets as it is user friendly. It can use its customer’s goodwill and loyalty to diversify in the mobile network market in India. The communications sector in India has transformed into a multi-player and multi-product market that has diverse market size and segments. In order to diversify in to new market‚ Nokia needs to develop a marketing plan
Premium Mobile phone Smartphone
of their most important processes and strive to achieve these. As a result of this goal‚ it is incumbent on management of the organisation to prioritize areas of improvement. Six Sigma is a registered service mark and trademark of Motorola Inc.[8] As of 2006 Motorola reported over US$17 billion in savings[9] from Six Sigma. Other early adopters of Six Sigma who achieved well-publicized success include Honeywell
Premium Six Sigma
Competitive Forces (5 Forces) Barriers to Entry: The telecommunication industry is dominated by only a few fully integrated companies like Motorola and Nortel. Because of this‚ companies like Alcatel are involved in smaller scale acquisitions that are filling in product assortments. One issue with this is that smaller players are being squeezed by severe price competition. The telecommunications industry does have high entry costs given that the industry requires a high level of integration
Premium Mobile phone Telecommunication Telephone
THE CASE FOR HUDSON HIGHLAND GROUP‚ INC. DIVERSITY: ATTAINING GLOBAL COMPETITIVE ADVANTAGE THOUGHT LEADERSHIP SERIES VOLUME 1; ISSUE 1 1 TITLE GOES HERE TITLE GOES HERE The Hudson Highland Group Thought Leadership Series addresses timely‚ relevant topics and issues surrounding human capital management and workplace performance. Published periodically by the company‚ these articles showcase the perspectives and insights of our industry experts around the world. Their content
Premium Management Organization Sociology
business results. In the year 1980‚ Motorola started facing survival problems due fierce competition from Japanese companies. The CEO of Motorola - Bob Galvin was determined to overcome the competition. He challenged his organization to achieve a ten-fold improvement in performance over a period of five years. To achieve the same‚ strong emphasis was given to training of employees and also performing global benchmarking. Bill Smith was a veteran engineer in Motorola and he wrote a research paper on
Premium Six Sigma
1) Calculate Iridium’s intrinsic value. (Excel sheet) Note that the method is CCF instead of DCF. Study the two methods and know the difference. Use Risk Premium of 7.5%. Compare with market value and analysts estimate. Kindly refer excel sheet 2) Why did Iridium fail – Strategic reasons The strategic reasons for the failure of Iridium are the following: All the above strategic reasons contributed significantly towards the failure of Iridium. 3) Why did Iridium Fail – Financial Reasons
Premium Debt Loan
A lean process: • Is more efficient and economical • Is faster • Delivers satisfactory quality Six Sigma is a Quality Management Program that helps to improve a company’s profitability and customer satisfaction by reducing process and variation. Motorola
Premium Six Sigma Six Sigma Business process
Points to cover in answers: 1. Vision‚ Mission and objectives a) Describe Apple Inc’s Vision for its iPhone business in China. 10 Marks Answer should draw from - Brand image slogans associated with Apple: Liberty regained; innovation‚ passion‚ hopes/dreams/aspirations/people power through technology (page 9) - really sleek‚ cool hardware‚ great software and a cool‚ hip image” (Clemons‚ 2007) - Many firsts in innovation: the mouse‚ digital music player (iPod)‚ music store service (iTunes)
Premium Mobile phone Motorola Strategic management
Consider a supermarket deciding on the size of its replenishment order from Proctor & Gamble. What costs should it take into account when making this decision? [8] Q.3 Weekly demand for Motorola cell phones at Best Buy store is normally distributed with a mean of 300 and a standard deviation of 200. Motorola takes two weeks to supply a Best Buy order. Best Buy is targeting a CSL of 95 percent and monitors its inventory continuously. How much safety inventory of cell phones should Best Buy carry
Premium Supply chain management Mobile phone Normal distribution